04 Sep 2019
A new destination search engine has been launched aiming to assist with online holiday research and booking. InspireMyHoliday.com offers a unique and bespoke search form which allows consumers to enter a wider range of specific holiday needs including month of travel, desired climate, maximum flight duration from chosen airport (with direct flight options), holiday wish list (beach, culture, food & drink etc) and accommodation level.
Holiday search sites regularly offer some of these search options, but this is the first site to offer all, resulting in more targeted and relevant results and saving valuable time as well as enabling the consumer to maximise their holiday and suit their increasingly elaborate needs.
Given the huge amount of information available online, holiday searches can be time consuming and complex, with consumers often visiting up to 38 websites whilst planning and booking a holiday. [i] The team behind Inspire My Holiday have set about to make the process of holiday research simpler and more streamlined.
Some of the country's biggest travel brands have partnered with Inspire My Holiday, enabling the customer to book their chosen holiday once they have streamlined their preferences.
The company produces regular newsletters containing holiday offers, destination insights and the ability to create and manage your very own bucket list. Those that sign up to receive the newsletter will receive an exclusive discount code from lastminute.com, giving them £50 off any booking when they spend £700 or more on a holiday (flight and hotel). This promotion will run throughout September and is valid for bookings made during the same month, T&Cs apply.
[i] According to the Traveller Attribution study, Commissioned with Millward Brown Digital, which examined the behaviours of digital travel consumers as they move between travel sites throughout their purchase journey.
