15 Sep 2016
Independent agency Adhesive PR has been awarded the tender for Singapore Tourism Board (STB) for the second time, following a competitive pitch process.
The two year contract, with the option to extend another year, encompasses Australia and New Zealand public relations services, including – strategic communications and media relations, social media strategy and implementation, influencer partnerships and crisis communications.
Adhesive PR will continue to support STB's business objectives, to drive Quality Tourism[1] across key segments including - Leisure, BTMICE and Trade. The agency will help to challenge destination misconceptions and educate on the depth and breadth of the Lion City's offerings that make it an ideal stopover and stayover destination. In addition, social media will remain key with Adhesive exploring opportunities to drive user-generated content and inspire advocacy across social channels.
Sharon Lam, Area Director, Oceania of Singapore Tourism Board, said: “We are looking forward to working with Adhesive to continue inspiring Aussies and Kiwis to discover the real Singapore. Our tropical island offers a unique city of contrasts, with an exciting mix of cultures, rich heritage, culinary scene and diverse neighbourhoods ready to be explored. In addition, our Instagram ready 'only in Singapore' attractions such as Gardens by the Bay, Singapore Zoo and family-friendly Sentosa, provide the perfect backdrop to create long lasting memories.”
Interested media should liaise with the following Adhesive team members:
Lead Account Manager ANZ: Chloe Herrick | chloe@adhesivepr.com.au
Account Manager, New Zealand: Hannah Ross | Hannah.ross@adhesivepr.com.au
Account Executive, ANZ: Hannah Lambert | Hannah@adhesivepr.com.au
Account Head: Myf McGregor | myf@adhesivepr.com.au
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