ZOOM & BLOOM LAUNCHES NEW

LUXURY VIRTUAL FLORAL ARRANGING WORKSHOPS – JUST IN TIME FOR MOTHER'S DAY

Zoom & Bloom offers its luxury virtual floral workshop as a way for families to set the table together and stay connected during Mother's Day and beyond

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New York City – April 1, 2021 – Zoom & Bloom, the new luxury virtual floral arranging workshop, has launched with virtual workshops designed to help families and friends connect with each other and to create a beautiful floral centerpiece - just in time for for Mother's Day (and beyond!). Family and friends not only enjoy a shared experience of fun and beauty – but they end up with a gorgeous holiday centerpiece. The Mother's Day Workshop is May 8th.

What it is

Zoom & Bloom is a virtual floral workshop, but with everything needed to make a lush arrangement which is delivered to the participant - the flowers, the container, the tools and the instruction (by Zoom) – “It's like the Hello Fresh of flowers,” says Merritt, a New York City floral designer whose work has been featured on TLC Network and in venues like the Rainbow Room. Together, they craft remarkable bouquets that liven-up family holiday tables and their homes.

“We are thrilled to launch Zoom & Bloom in time for Mother's Day,” said Rebecca Merritt, founder of Zoom & Bloom and R. Merritt Production, a boutique event production and planning agency specializing in floral design. “We wanted to create a program that would engage families and groups, encourage comradery, and provide a beautiful component of the holiday - a luxurious centerpiece - AND the skills and tools necessary to repeat the process on their own! Gather a group of friends, log on with distant family and safely celebrate the upcoming holiday with style! 

How it Works

Zoom & Bloom prepares and sends a floral arranging session in a box. Participants work with Zoom & Bloom to select the flowers and vessel (vase) for the workshop as well as timing for the session. Zoom & Bloom then sources the top quality flowers from specialty growers from around the world (everything from peonies to garden roses to ranunculus, for example). Each variety is individually wrapped and labeled with a hand-drawn flower sticker which corresponds to an enclosed care card. Recipients receive a thorough easy to follow branded care and instruction card so recipients will learn the proper way to prep the flowers in time for the live, virtual workshop.

Holiday Workshop Events

Zoom & Bloom provides the top quality flowers, tools and personalized live instruction from a top event florist. A luxurious box of blooms, a designer vase prepped with a framework to enable easy arranging, along with the necessary tools and clippers (packaged in a beautiful drawstring pouch) needed to make a lush arrangement will arrive the morning of the workshop. Participants simply follow the instructions on the enclosed care card, hydrate the flowers and join a live, virtual workshop at 7pm. No experience is needed to create a centerpiece participants will be proud to put on their table. Flowers will be both seasonal and spectacular - sourced from Zoom & Bloom's favorite farms worldwide. The card and packaging can be personalized as well.

The box is shipped in time for setting the Mother's Day tables with a one-hour confirmed zoom instruction and Q&A session. At the end, the group has a beautiful centerpiece.

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About Zoom & Bloom

Created by R. Merritt Production, a boutique event production and planning agency specializing in floral design, Zoom & Bloom is a new one-of-a-kind shared experience for groups of any size combining a virtual and hands-on flower workshop that delivers beauty and joy right to people's homes. For more information contact: rmerrittflowers.com/zoom-and-bloom

Media Contact:

Elisa Fershtadt

Public Relations

Zoom & Bloom

Email: ef3616@gmail.com

Tel: 917 887 6554