Kuala Lumpur, Malaysia, 14 February 2014:  The Vistana Hotels brand was relaunched today in three simultaneous ceremonies in Kuala Lumpur, Kuantan and Penang. The theme 'Times Change, So Do We' underscored the pillars of the upgraded Vistana product, best described as Vibrance, Verve and Value.

Reflecting on the birth of this brand in the mid-90s, Dato' Mark Yeoh, Executive Director of YTL Hotels said, "When the prospect of starting a city hotel came up in 1995, YTL recognised that the market in Kuala Lumpur was ripe for the smart, stylish accommodation targeted at business travellers that we envisioned; thus, we seized the opportunity".

The company went on to open Vistana Hotel Kuala Lumpur that year, followed by Vistana Penang and Kuantan in 1999. Offering good value, convenient location and great service, these Vistanas came to the top of their game. 19 years later, YTL Hotels has grown to encompass 24 properties across the globe, including the award-winning private island Pangkor Laut Resort.

Since the Vistana opening, the company has strived to evolve the brand to suit the needs and trends of travellers. This extensive upgrading of the Vistana brand commenced with the appointment of a task force comprising of promising candidates within the company, whom brainstormed and helped determine the new brand promise of ' Vibrance, Verve and Value', which led the evolution that is evident today.

Vistana guest rooms and public spaces have been fully refurbished, providing an accommodation experience of comfort and practicality, with new facilities such as 24-hour gyms, Barista -the grab-and-go coffee bars and HUB247 -the business solutions centre, also on offer. Guests are now provided greater connectivity with free WiFi throughout the hotels. 

This modern ambience and refreshing ethos is sure to appeal to both loyal customers and intrepid Millennials on-the-go.

This transformation has taken one year from conception to completion.  "Our endeavour comes at a timely moment, in hand with Tourism Malaysia's Visit Malaysia 2014. It is therefore very exciting to me to stand before you today at the start of this journey, as we put the Vistana -a wholly Malaysian hotel brand, on the map, and proactively engage the savvy modern day traveller together, showcasing the wonders of Malaysia".

Throughout the next few years, the company intends to take Vistana Hotels to greater heights, expanding throughout Malaysia and the region, putting the rejuvenated brand at centrestage.

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About Vistana Hotels

The fully refreshed in 2014, Vistana Hotels offer new vibes with updated rooms maximising on comfort and practicality, trendy food and beverage facilities, complimentary WiFi throughout and 24-hour gyms to enable the perfect balance between business and pleasure. Brisk, efficient service, seamless communications and strategic location are the hallmarks of each Vistana hotel. www.vistanahotels.com

About YTL Hotels

YTL Hotels owns and manages a prestigious collection of award-winning resorts, hotels, boutique experiences and Spa Villages in Malaysia, Thailand, Indonesia, China, Japan, France and the UK, including Pangkor Laut Resort, voted the world's best resort in 2003.

In July 2012, the company added Gaya Island Resort, a luxurious resort on the exotic tropical island of Borneo to the fold, while December 2012 saw the unveiling of The Majestic Hotel Kuala Lumpur, the second heritage jewel in the group's Classic Hotel collection.

In February 2014, the group revealed its fully refreshed Vistana Hotels.

With each new experience that it unveils, the company strives to embrace and highlight the natural essence of culture, character and tradition of its surroundings. YTL Hotels is the hospitality arm of YTL Corporation Berhad. Visit www.ytlhotels.com for more information.

IMAGES:

For high-resolution images, please visit www.ytlhotels.com/mediagallery. For reservations and enquiries, please contact the YTL Travel Centre directly in Malaysia, call +60 3 2783 1000 or email travelcentre@ytlhotels.com.my.

FOR MEDIA ENQUIRIES PLEASE CONTACT:

Ms Aja Ng
Director of Public Relations                

Email: aja@ytlhotels.com.my
Tel: +6018 799 9007

Ms Hana Rahim
Assistant Public Relations Manager
Email: hana@ytlhotels.com.my
Tel: +6018 799 9007