18 Mar 2021
The Yosemite Mariposa County Tourism Bureau is pleased to announce its release of sponsorship funds
to help support local events and tourism-based businesses in Mariposa County.
In total, the tourism bureau is donating to 11 local events, businesses and non-profit organizations.
Funds for donations come from Mariposa County's contribution to the Tourism Bureau as a
reinvestment from collected Transient Occupancy Taxes as well as from the Lodging Association's self-imposed
Tourism Business Improvement District Tax.
This year's recipients of sponsorship funds from the Tourism Bureau include the Mariposa Butterfly
Festival, Mariposa Rotary, the Northern Mariposa County History Center, the Mariposa Museum and
History Center, the Mariposa Fairgrounds and several more.
“This has been a difficult year for Mariposa County's festivals and tourism-based businesses and we're
proud to be able to continue to support our county's festivals and events throughout this year,” said the
Yosemite Mariposa County Tourism Bureau Executive Director, Jonathan Farrington. “Soon enough we'll
be at a point where our festivals and events are able to welcome much-needed visitors back to our great
community and we want to make sure that they have the resources to do so when that time comes.”
Due to the effects of the ongoing COVID-19 pandemic, the tourism bureau has dealt with budget
shortfalls but continued to plan to provide financial support through its annual sponsorship program.
Unfortunately, the county was not able to provide the tourism bureau with its regular funding but was
able to support the tourism bureau with $50,000, half of which is going back into the community in the
form of sponsorships.
For more than a decade YMCTB has been providing tens of thousands of dollars annually in sponsorships
and donations as seed money for new events or funds to support annual events and festivals, which in
turn support tourism and visitation to Mariposa County.
In past years, the tourism bureau did not consider direct donations to service organizations like Rotary.
Due to the pandemic, the approval process changed so that organizations such as Rotary would still
have the funds needed to offer support to events such as festivals and fairs.
Donations range from a few hundred dollars to a maximum of $3,000 dollars for events such as the
Mariposa Butterfly Festival. In addition to financial donations, the tourism bureau also offers significant
marketing assistance for our local events and festivals.