14 Jul 2016
WYZA.com.au, Australia's fastest growing digital destination for people 50 plus has announced that it has just exceeded 200,000 subscribers to its weekly newsletter.
With WYZA growing at stunning rate of 100% year on year, Managing Director Michael Farley said that reaching 200,000 subscribers was a significant milestone for WYZA, reflecting the growing influence of the 50-plus demographic.
A recent research study* conducted by the site found that far from winding down, people over 50 are still forward and outward looking – wanting to travel, get or stay healthy, explore and buy new things or switch things up. They feel younger than their age: 60+ is the new 40+.
Travel Editor David McGonigal says that Travel is the clear No 1 leisure passion for the WYZA audience with more than three quarters of them stating they intend to book a holiday within the next year, either in Australia or overseas.
Less than 18-months old, WYZA.com.au has over 430,000 monthly visitors, generates more than 1.2 million page views, 24,272 Facebook followers and 200,000 weekly newsletter subscribers.
“The WYZA generation is a little older and a lot WYZA. They are savvy genre-defying consumers and are determined not to be ignored,” said Mr Farley.
“What is also clear is that the old model of reaching people in this age group has changed. Some 88% told us that they dislike the way advertisers currently communicate with them. Remarkably, they spend an average of five hours a day on the internet, social media and their mobile phones.,”
“Against stereotype, 80% of WYZA respondents have a positive attitude towards technology, 90% have purchased online and 25% do so on a weekly basis.,”, Mr Farley added.
To follow WYZA's development subscribe to the weekly newsletter at www.wyza.com.au.
Further information:
Prue MacSween AC Verve 0417 635 045 prue@acverve.com.au
Debbie Cramsie AC Verve 0412 346 109 debbiec@acverve.com.au
For editorial enquiries:
David McGonigal
Travel Editor
Mobile: 0416 151 239
For advertising enquiries:
Richard Birrell
Advertising Manager -Travel
Mobile: +61 (0) 412 917 441
*The online National Survey represented the views of 7,857 men and women over 50 who are members of WYZA's 130,000 database.
WYZA is Australia's fastest growing digital platform created specifically to serve the needs of people 50+. WYZA aims to disrupt the $200 billion annual spend of this valuable demographic by connecting them directly with the products and services and information they want.
