04 Jul 2014
The World Youth Student and Educational (WYSE) Travel Confederation is calling for industry professionals to take part in the second volume of its Global Youth and Student Travel Industry Survey.
With a specific focus on visa policies and marketing in the international youth and student travel industry, professionals from a wide range of industry sectors - including study and work abroad, language travel, higher education, cultural exchange, work experience, volunteer travel, adventure travel and youth travel accommodation - are invited to contribute.
The survey includes questions such as:
• How do visas influence the decision making process of students?
• Which areas of visa processing show potential for improvement?
• What are the most widely-used marketing techniques in each of the sectors?
• What are the average marketing costs?
• What is the average visa processing time?
• How can communication with potential customers be done more effectively?
After the gathering and analysis of the data, the results will be published as easy-to-digest reports that will be shared with WYSE Travel Confederation members, academics and government decision-makers, and available for download by the industry as a whole.
“This is a very exciting time for the youth and student travel industry as it continues to grow and evolve at a rapid rate,” explains Laura Daly, Deputy Director at WYSE Travel Confederation.“The findings of this survey will enable us to form an up-to-the-minute snapshot of international trends within the global youth travel market and help organisations to benchmark themselves within the industry.
“The study will also provide a platform for lobbying to improve the global visa situation – one of the most critical factors for organisations and youth travellers moving internationally.”
Open until Thursday, 31 July 2014, the survey takes only 15 minutes to complete. All contributors will receive an executive summary of the results and will be eligible to apply for a 10% WYSE Travel Confederation membership discount.
To take part in the survey, please visit: http://www.surveygizmo.com/s3/1631338/9b0aa1e9f424
The complete results will be presented at WYSTC in Dublin in September 2014.
The survey is administered by StudentMarketing, WYSE Travel Confederation's research partner, adhering to standards of international research (ESOMAR) and travel (UNWTO).
-Ends-
Notes to the editor
Previous studies can be found at www.wysetc.org/research.
For media enquiries please contact:
Esther Bell Juliet Stevens
T. +44 7718 529 980 Marketing Manager
E. estherbell@publicist.com T. +31 20 421 2800
About StudentMarketing
StudentMarketing (www.student-market.com) is an international research and business development consultancy that specialises in the global youth, student and educational travel market.
About WYSE Travel Confederation
• The World Youth Student and Educational (WYSE) Travel Confederation is a global not-for-profit membership organisation dedicated to promoting and developing opportunities for the youth, student and educational travel industry.
• Founded in 2006 and created from the merger of the Federation of International Youth Travel organisations (FIYTO) and the International Student Travel Confederation (ISTC) - both formed in the 1940s to inspire young people through international travel and to help remove cultural barriers - the confederation brings together 60 years of youth travel expertise.
• WYSE Travel Confederation is endorsed by the World Tourism Organisation (UNWTO) and UNESCO.
• Providing international travel experiences to over 30 million youth and students each year, WYSE Travel Confederation's global community of over 800 members spans more than 120 countries from a diverse range of sectors.
• From adventure tour operators to au pair agencies, cultural exchange programmes to language schools, hop-on-hop-off buses to student insurance and youth hostels to volunteer programmes, WYSE Travel Confederation is the world's most powerful network of youth and student travel professionals, connecting key industry players with decision makers and government officials.
• The Confederation is committed to understanding the ever-changing characteristics, motivations and needs of young travellers. By gathering, analysing and sharing important market intelligence with members, academics and government decision-makers, the unique fast-changing needs of the youth market is at the forefront of its activities as it seeks to accelerate the development of youth travel.
• For more information, visit www.wysetc.org or follow the organisation on Twitter, Facebook and LinkedIn.
