The experts will discuss in depth the challenges facing travel organizations in using data to its fullest potential. Specifically, overcoming the divide between data and commercial experts will be covered, as well as making data desirable and accessible to the rest of the organisation. The three speakers are keen to explain how to create a more amicable and data profitable relationship between commercial and data professionals.

“After speaking with a large number of data and commercial experts in the travel industry, interestingly, the problem is not possession of data, it is making it accessible and actionable through deconstructing the department silos that hinder its profitable use” says Leo Langford – Global Conference Director at EyeforTravel who has organised the webinar.

Registrants can sign up for the webinar here: https://attendee.gotowebinar.com/register/7109736131363243266 

All registrants will receive the full webinar recording video.

Notes for Editors:

• The webinar video will be available the day after the webinar and will be downloadable via a webpage.
• This webinar is associated with EyeforTravel's Smart Travel Data Summit America 2016

Contact Details:

Name: Leo Langford

Orgnisation: EyeforTravel Ltd

Phone: +44 (0)207 375 7158

US:

Email: leo@eyefortravel.com

www.eyefortravel.com