World Travel Market has teamed up with Travel Channel � the leading dedicated travel and holiday TV channel - to broadcast a half hour programme on the event in November to more than 80 countries in Europe, Africa and the Middle East.

The Travel Channel programme will report on the latest exhibitor developments, new products and services and key issues during World Travel Market week at London�s ExCeL (Monday 8 � Thursday 11 November).

Fiona Jeffery, Group Exhibition Director said that this is the second year that World Travel Market had worked with Travel Channel.

�Although this is a business to business exhibition, the partnership provides valuable additional consumer coverage for exhibitors and visitors as well as keeping holidaymakers in touch with the latest trends and developments�.

�It is important that holidaymakers understand the significance and importance of the business conducted during World Travel Market week.

�What is discussed and negotiated here will influence their future holiday trends and choices.�

Travel Channel�s Petra Shepherd said �We are delighted to be working closely with World Travel Market as it celebrates its 25th Anniversary, and look forward to producing a special half hour programme bringing the latest news from the world�s biggest industry to millions of would-be holidaymakers across three continents�.

In addition to the programme on World Travel Market, Travel Channel will also be a partner in the major World Travel Market and Travel Weekly Passport Competition, aimed at travel agents, where prizes include two car�s donated by leading car rental company, Hertz and up to 20 educational trips around the world.

Launched in 1994, Travel Channel offers a mix of its own destination filming, popular holiday ideas, culture and lifestyle shows, including food and drink, wildlife, art and culture, documentaries and youth programmes. On June 1st 2004, Lunn Poly the UK�s largest travel agent (part of TUI UK) signed a deal with Travel Channel to launch its first television shopping channel. Showcasing a wide range of holidays, from cruises to beach deals, Lunn Poly Television transmits 18 hours a day at EPG 638. It is also available at intervals throughout the day within the UK versions of Travel Channel. -ends- 31 August 2004 For further media information telephone Jane Larcombe on +44(0)1892 785071 or email jane@janelarcombecommunications.com

The Greek National Tourism Organisation is World Travel Market's major brand partner for 2004.

WORLD TRAVEL MARKET PICTURE LIBRARY

High resolution World Travel Market pictures can be accessed speedily and efficiently via the online World Travel Market Picture Library. � Log on to www.wtmlondon.com � Click on Press & PR on left hand side of screen and then click to enter library. When prompted, please key in your name and company for our records. � You will find a wide selection of logos, general views and specific pictures with captions, depicting aspects of the event. These will be regularly updated. � Click on the thumbnail of your choice to see a larger version of the picture � Click on the download button in the left margin � Save as a jpg. file � Open the file after saving to your system.

NOTES TO EDITORS

1. Reed Travel Exhibitions is part of Reed Exhibitions Ltd. who organise over 430 events in 32 countries, serving 49 different industries in 13 key sectors, attracting over 90,000 exhibiting companies and more than 4 million visitors every year.

2. As a member of the Reed Elsevier plc group, the world-leading business and information provider, Reed Exhibitions is unique in offering integrated market access programmes covering exhibitions, trade publications, direct marketing and the Internet. Reed Elsevier�s business titles are closely linked with Reed�s exhibition activities across both geographic and industrial markets. It also has a growing portfolio of electronic publishing and information services, including LEXIS-NEXIS, the world�s leading provider of on-line information services and management tools.

3. Reed Travel Exhibitions organise 13 events worldwide, including World Travel Market, Arabian Travel Market, C.I.S. Travel Market, EIBTM, British Travel Trade Fair, Asia Pacific Incentives & Meetings Expo (AIME), International Golf Travel Market, Top Resa, Mediterranean Travel Fair, ICCA Exhibition, in association with the ICCA Congress, International Luxury Travel Market (ILTM), La Cumbre and Latin American & Caribbean Incentive & Meetings Exhibition (LACIME).

4. For further press information, please visit the Reed Travel Exhibitions� website on www.reedtravelexhibitions.com