The International Centre for Tourism Hospitality Research at Bournemouth University present Tourism Futures at WTM International tourism is rapidly changing and a number of significant challenges and opportunities are emerging for both suppliers and destinations which require a rethink of both strategic and tactical tourism management.

The Bournemouth University International Centre for Tourism and Hospitality Research (ICTHR) School of Services Management will examine and discuss the future of tourism at World Travel Market.

Tourism Futures will explore the challenges and opportunities currently emerging in the tourism industry. The seminar will investigate these major trends and provide examples on how the industry responds to change and development. The forum brings together leading academic and commercial industry experts to identify and debate new trends, opportunities and challenges.

"The notion of the tourism experience is central to the future success of the industry and destinations. It goes beyond the focus on consumer behaviour and requires an understanding of how tourism experiences feel in the widest sense, both from the visitor's perspective and the host community's perspective," commented Nigel Hemmington, Dean and Professor, School of Services Management, Bournemouth University.

Chaired by Nigel Hemmington the session will open with commissioned presentations from Dr. Alan Fyall, Deputy Dean - School of Services Management, Bournemouth University on Tourism Market Trends and Developments and Professor Dimitrios Buhalis, Deputy Director, International Centre for Tourism and Hospitality Research, Bournemouth University on eTourism: Critical Developments. Following the presentations an interactive discussion with invited panellists, Monique de Greeve; Manager, Emerging Markets Group (EMG); Oskar Hinteregger, Austrian Tourist Board; John Kent, CEO, youtravel.com; Theodoros Koumelis, Director, mynetwork.travel; Andrew Pozniak, Industry Market Manager, Emerging Markets, Travel, Google and Hisham Zaazou, Assistant Minister, Tourism Egypt. Speaking about his research, Professor Fyall said, "In what globally is a particularly challenging economic environment at present, the need for market and product diversification has never been greater. The growth in arrivals from the likes of China, India, Brazil and Russia is clearly significant while the need to cater to disabled markets, among other niche groups, has also become more pressing. With the need to take into account, and deliver, a more personal and individual 'experience', most notably at cultural heritage sites, there is much to be discussed and explored at the seminar at WTM." Said Fiona Jeffery, Chairman of World Travel Market, "As consumer demands, needs and desires for holiday experiences continue to mature and evolve, we need to ensure that, as an industry, we stay abreast of the emerging challenges and opportunities and meet the demands. The Tourism Futures seminar is a strategic opportunity for WTM exhibitors and visitors to learn more about the issues facing the industry and come away with tangible solutions." The Tourism Futures session takes place on Thursday 13 November in North Gallery Room Six from 11:00-13:00 hrs. For more information and details please visit www.wtmlondon.com.

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NOTES TO EDITORS World Travel Market - New Admissions Policy World Travel Market (WTM), the global trade event for the travel industry, announces a new admission policy designed to benefit both exhibitors and visitors alike. The new WTM policy includes changes to the structure of the daily format, with WTM Opening Day on Monday 10 November open to Exhibitors, Exhibitor Invitees, Ministers and Press. The following three days, from Tuesday 11 November to Thursday 13 November, will be accessible to all Meridian Club members, Travel Trade professionals, Ministers and Press, giving participants more flexibility to choose the days they wish to visit the exhibition. Students will be invited to attend WTM on Wednesday 12 November and Thursday 13 November, where they will participate in a structured education programme. Individuals from the retail arm of the travel industry including travel agents, homeworkers and call centre staff will be invited to attend WTM on Thursday 13 November.

WTM remains a trade only exhibition. A full programme of conferences, seminars, B2B meetings and industry initiatives will run across three days, from Tuesday 11 November to Thursday 13 November, and includes the UNWTO Ministers' Summit and WTM World Responsible Tourism Day (WTM WRTD), along with a number of new initiatives on Thursday 13 November, such as an extended Responsible Tourism programme and exhibitor-to-exhibitor networking initiatives.

For further details visit www.wtmlondon.com. Reed Exhibitions Reed Exhibitions is the world's leading events organiser. In 2007 Reed brought together over six million industry professionals from around the world generating billions of dollars in business. Today Reed events are held in 38 countries throughout the Americas, Europe, the Middle East and Asia Pacific, and organised by 39 fully staffed offices. Reed organises a wide range of events, including exhibitions, conferences, congresses and meetings. Its portfolio of over 500 events serves 47 industry sectors, including: Aerospace & aviation, automobiles, building & construction, electronics, energy, engineering, entertainment, environment, food & hospitality, gifts, healthcare, IT, jewellery, life sciences & pharmaceuticals, property, manufacturing, medical education, packaging & converting, printing & visual communication, security, sports & recreation, travel. Working closely with professional bodies, trade associations and government departments Reed ensures that each and every event is targeted and relevant to industry needs. As a result, many Reed events are market leaders in their field.

Reed Exhibitions is part of Reed Elsevier Group plc, a FTSE-100 company and world-leading publisher and information provider. The group employs more than 32,000 people, including approximately 20,000 in North America. In February 2008, Reed Elsevier reported revenues for 2007 of �4,584m/�6,693m.

For further press information please contact Arleigh Galant Vasconcellos on +44 (0)20 8910 7038 or arleigh.galantvasconcellos@reedexpo.co.uk.