WOW air, Iceland's cheekiest, low-cost airline, will add transatlantic flights to its schedule with the launch of new routes to Boston in spring 2014.

WOW air will fly to Boston from London Gatwick via Reykjavik six times a week on Monday, Tuesday, Wednesday, Thursday, Friday and Sunday. Flights from London Gatwick will depart at 12:20 to arrive in Boston at 18:25, while return flights from Boston will depart at 20:10 and arrive in London Gatwick the next day at 10:50. Direct flights to Boston from Reykjavik will depart at 16:30.

The new route will mark the airline's first venture to the US, adding depth to its current list of European destinations. To accommodate the additional flights, WOW air will operate five new Airbus A320 aircraft in 2014, compared to its fleet of four in 2013.

"Our new flights to Boston mark a significant milestone for WOW air," says Skúli Mogensen, founder and CEO of WOW air. "The continued growth of the company since its inception in 2011 has been really exciting to watch and we're really looking forward to connecting the land of fire and ice with the land of opportunity."

Founded in 1630, Boston is one of the most historically important cities in the USA and New England's gateway city. It owes its youthful, vibrant atmosphere to the thousands of students that frequent its various prestigious colleges and universities, keeping the city buzzing during the day and bringing it to life at night. Spring is an ideal time to make the most of the city's museums, cute boutiques, cafes, restaurants and rich jazz scene as its 2,200 acres of green parks start to bloom.

For more information or to book please visit www.wowair.co.uk.

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For further information please contact:
Jill Duffell / Laura Jackson
Rooster PR
T: +44 (0) 20 3440 8930
E: teamwow@rooster.co.uk 
W: www.rooster.co.uk

WOW air

WOW air is Iceland's only low-cost airline and possibly the cheekiest too.

WOW air offers the lowest fares, the newest planes with the lowest emissions and the biggest smile; this is the WOW air promise to its valuable customers.

WOW air flies 13 times per week year-round from London Gatwick to Reykjavik. Twice-daily flights depart London on Sunday, Monday, Tuesday, Wednesday, Thursday and Friday with a daily flight on Saturday which departs at 12:15. 

The airline flies to London, Paris, Berlin and Copenhagen from Reykjavik all year-round and offers additional winter and summer destinations.

WOW air will fly to 17 destinations in Europe and North America from spring 2014. 

Created in November 2011 by Icelandic entrepreneur Skúli Mogensen, the purple airline flies four Airbus A320 aircraft.

For more information: www.wowair.co.uk