Lavender Bay-based yacht charter company, Sailcorp has launched a social media campaign centred around a photo competition to create activity and interest in Sydney Harbour.

Using the hashtag #worldsbestharbour, Sailcorp is inviting visitors and locals alike to upload a photo of their favourite spot on Sydney Harbour, for the chance to win a private yacht charter for eight people exploring the icons as well as the hidden gems of our Sydney Harbour.

“We wanted to create a bit of buzz on social media around the harbour in the summer months, whilst we have so many visitors in town and even our own Sydneysiders are out and about enjoying the sunshine” said Fraser Vickers, Managing Director of Sailcorp.

Sailcorp has partnered with other tourism providers to create maximum impact for the industry as a whole.  The campaign is intended to showcase major attractions and experiences that are set against the backdrop of the harbour.

Launched in late January, the competition to date has had 199 entries with favourite locations ranging from iconic Sydney harbour bridge views, to stand-up paddle boarding in Manly Cove, New Year's Eve fireworks, Luna Park, the QE 2 docking at the Overseas Passenger Terminal, Parsley Bay at Vaucluse and Cockatoo Island.

 “Our offices are right under the harbour bridge, so it is no great surprise that we think that Sydney harbour is the world's best harbour and we wanted to share that with the world.  We want to connect with visitors as well as Sydneysiders to show off this harbour of ours. ” said Mr Vickers.  

“We want to prompt locals to make a trip in to visit some of the many attractions on the harbour as well as entice visitors who are thinking about their next holiday to come and explore Sydney Harbour” he added.

Sailcorp believes with Sydney's major event program over the next couple of months, this social media campaign will be able to tap into those incremental visitors coming to Sydney to participate in events such as the ICC World Cup, Sydney Mardi Gras, Handa's Opera on Sydney Harbour.              

“With so many additional visitors expected in Sydney over the first few months of the year, we would like to encourage them to share their experiences of Sydney Harbour and perhaps prompt them to make a few additional stops to some of the many great tourism operators we have in this city” said Mr Vickers. 

Photos can be uploaded directly to the competition at http://woobox.com/4inokxusing the hashtags #worldsbestharbour and #ilovesydney.

Contacts:

Anna Town 0438 418 377

Leisel Shaw 0407 709 139

About Sailcorp:

SailCorp is Sydney's premier boutique yacht charter company, situated at Lavender Bay in Sydney's northern suburbs, minutes from the city. Sailcorp offers visitors to Sydney half day, full day and overnight sailing experiences on the harbour.

Sailcorp provides a unique sailing experience, showcasing not only the iconic sights of Sydney Harbour that visitors would expect, but also explore some of the stunning nooks and crannies of Sydney Harbour known only to the locals.

For more information visit www.sailcorp.com.au or www.facebook.com/SailCorp.Sydney.