WORLDHOTELS� Deluxe Collection affiliate Lotte Hotel Seoul has been voted 'Best Individual Hotel in Asia' for the third year in a row by the prestigious Global Traveler USA magazine.

Lotte Hotel Seoul which is the flagship of the group of five Lotte hotels throughout South Korea was given the award ahead of several of the region�s premier hotels including InterContinental Bangkok, Park Hyatt Tokyo and The Peninsula Hong Kong.

The accolade was based on an in-depth survey of business traveler readers of the US publication.

"The honour rewards Lotte Hotel Seoul�s continuous efforts to create change and innovation across all operations including upgrading its facilities, improving service quality, adding great new restaurants and overall enhancing its competitiveness and increasing business," said Roland Jegge, Vice President Asia Pacific for WORLDHOTELS.

With a total of 1,124 rooms Lotte Hotel Seoul has recently completed and unveiled its brand new Ladies� Floor, becoming the first hotel in Korea to dedicate an entire floor exclusively for the use of female guests.

The Main Building has been under renovation since 2007, with four of the most world-renowned hotel design firms, SOM, Wilson & Associates, HBA, and Babey Moulton engaged on the project. Each of the guest floors in the hotel has been designed differently. Meanwhile, the third phase of the hotel�s renovation is currently underway and will be completed in this year.

At the Global Traveler USA magazine awards ceremony held in Los Angeles, Sales & Marketing Director of Lotte Hotel Seoul, Robert Ro said: "Since the opening in 1973, Lotte Hotel has invested more than US$ 1 billion in Korea�s hospitality industry and now operates five luxury hotels nationwide. We have begun making forays into overseas markets with plans to open hotels in Russia, China, and other parts of the world.�

�Lotte Hotel is proud to offer the best facilities and services in Korea. We aim to go beyond Asia and become a global leading hotel�, he added.

With over 500 outstanding hotels in 300 destinations, across 70 countries, WORLDHOTELS is the most established Europe-based global marketing and distribution network for independent hotels and regional hotel brands, with a strong emphasis on hotels with character and distinction.

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Note to editors:

About WORLDHOTELS � WORLDHOTELS is an exclusive collection of the world's most unique independent hotels. Under the banner "Unique Hotels for Unique People", it now has almost 500 affiliate properties in more than 300 destinations and 70 countries worldwide. � For nearly 40 years, the company's mission has been to offer business and leisure travellers easy access to a wide range of accommodation options with a strong emphasis on hotels of character and distinction. � WORLDHOTELS' guests benefit from an extensive portfolio of partnerships, including frequent flyer programmes from 20 of the world's leading international airlines, including Air France/KLM, United Airlines, Cathay Pacific and Lufthansa. � Through state-of-the-art distribution and technology and global marketing campaigns, WORLDHOTELS gives independent hotels the collective strength of a strong, global hotel brand whilst still allowing them to retain their strong individual character and unique identity.

ASIA PACIFIC Reservation Numbers: Australia Toll free: 1-800-55 35 49 For groups: 61-2-9006 1088 China (North) Toll free: 10-800-650-8221 For groups: 10-800-6 50 00 87 China (South) Toll free: 10-800-2 65 82 21 For groups: 10-800-2 65 00 87 Hong Kong Toll free: 800-96 85 63 For groups: 800-90 85 95 India Toll free: 000-800-6 50 11 60 For groups: 65- 62 27 55 35 Japan Toll free: 0120-55 75 37 For groups: +81 3 67 21 81 41 Malaysia Toll free: 1-800-80 11 84 For groups: 1-800-80 15 86 New Zealand Toll free: 0-800-44 75 55 For groups: 61-2-9006 1088 Philippines Toll free: 1-800-16 51 01 67 For groups: 65 62 27 55 35 Singapore Toll free: 1-800-2 27 66 26 For groups: 65- 62 27 55 35 South Korea Toll free: 080-747-10 00 For groups: 82-2-756 90 00 Taiwan Toll free: 00801-65 10 95 For Groups: 00801 651 423 Thailand Toll free: 001-800-65 66 04 For groups: 65 62 27 55 35

For further information visit worldhotels.com.

Issued on behalf of WORLDHOTELS by Grebstad Hicks Communications.

For further information, please contact: Grebstad Hicks Communications Ms. Carol Kong Tel: 852 2810 0532 E-mail: carol.kong@ghcasia.com

WORLDHOTELS Mr. Roland Jegge Tel: 65 6227 5535 E-mail: rjegge@worldhotels.com