World Travel Market � Monday 8 to Thursday 11 November, London ExCeL - has unveiled its most comprehensive and varied event programme of seminars and conferences ever. Fiona Jeffery, Group Exhibition Director said: �The scale and variety of the event programme embraces as many regions and sector interests as possible, with a broad portfolio of educational opportunities. From seminars on youth marketing and the growing cruise market to maximising web selling to targeting older people, there is genuinely something for everyone. �We are particularly proud of the new �Wise up @WTM� initiative targeted at travel agents, tour operator reservation staffs and call centre personnel taking place on the last day of the event.� Unless otherwise indicated sessions are free of charge, with seats allocated on a first come first serve basis. Information Desk staff in the Central Boulevard will direct delegates to the seminar rooms, the World Stage and Conference Centre. MONDAY 8 NOVEMBER 10.00 � 18.00 The Future of the Airline Industry: Transformation Platinum Suite 3, Conference Centre, Level 3 Two-day conference hosted by Airline Business Magazine, official partner Amadeus. Day 1: Session 1: 10.30 � 12.50 Transforming the Business Session 2: 14.30 � 17.30 New Dynamics of Distribution 10.00 � 18.00 Skills Zone II � ITT & City Guild Workshops City Side Room 19 10.00 � 18.00 Sandals Total Immersion Cinema Platinum Suite 4, Conference Centre, Level 3 TUESDAY 11 NOVEMBER 10.00 � 18.00 The Future of the Airline Industry: Transformation Platinum Suite 3, Conference Centre, Level 3 Two-day conference hosted by Airline Business Magazine, official partner Amadeus. Day 2: Session 1: 10.30 � 13.30 Leisure Travel in a Low Cost World

Session 2: 14.30 � 17.30 New Initiatives �220 for single session; �420 two sessions; �520 three sessions plus VAT. Session 4 is free of charge with priority given to those booked on to any other session. To book contact angela.jones@rbi.co.uk 10.00 � 18.00 Skills Zone II � ITT & City Guild Workshops City Side Room 19 10.00 � 18.00 Sandals Total Immersion Cinema Platinum Suite 4, Conference Centre, Level 3 11.00 � 12.00 Secrets of Successful Travel Website Kate Bantick, Managing Director, Netizen Cityside Room 7 11.00 � 12.00 Competing with the World � Developing a National Tourism Strategy Ken Robinson City Side Room 7 11.00 � 12.30 The Hierarchy of Destination Brands � From Country to Region to City to Resort Alan �Brand� Williamson & Richard Tibbott, Chairman, Locum Consulting City Side Room 4 13.30 � 14.30 ROI � Proving the Value of Meetings for Business Peter Haigh, MPI City Side Room 7 14.30 � 15.30 Marketing to Older Customers � Facts, Myths and Challenges Dick Stroud, 20plus30 City Side Room 4 15.00 � 16.00 UK 2004 Events Trends George P Johnson City Side Room 7 WEDNESDAY 10 NOVEMBER 09.15 � 18.00 EyeForTravel Distribution Conference Platinum Suite 3, Conference Centre, Level 3 Paid for - �595 +VAT on entry Contact www.eyefortravel.com/wtm2004 10.00 � 18.00 Skills Zone II � ITT & City Guild Workshops City Side Room 19 10.00 � 18.00 Sandals Total Immersion Cinema Platinum Suite 4, Conference Centre, Level 3 11.00 � 12.00 Secrets of Successful Travel Website Mike Palmer, Netizen Ltd Cityside Room 6 11.00 � 13.30 Seatrade Cruise Call �Who�s Who�, Marketing and Selling Seatrade in association with PSARA City Side Room 5 11.00 � 12.30 Capture Your Youth Dick Porter, CEO, STA Travel & Chairman British Educational Travel Association (BETA) Jack Coronna, President, Federation of International Youth Travel Organisations (FIYTO) David Jones, Director General, International Student Travel Confederation (ISTC) City Side Room 4 12.30 � 13.30 Good Governance & Sustainability Tour Operators� Initiative City Side Room 4 13.30 � 15.30 Change Management � Is the Travel Industry Adapting? Organised by CIMTIG Debbie Rynda, Director, Stellar Consulting Ltd Jennifer Cramb, Director, Stellar Consulting Ltd Dominic Mahony, Human Resources Director, TUI UK City Side Room 4 �5 for CIMTIG members; �10 for non members 14.00 � 15.00 Sustainable Tourism in Practice: Working for Change The Travel Foundation City Side Room 6 14.30 � 15.30 How to Improve Your Web Marketing to Older Travellers Dick Stroud, 20plus30 City Side Room 5 15.30 � 16.30 Eco-Labels and Other Voluntary Tools � Developing Standards for Sustainable Tourism The International Tourism Society and Rainforest Alliance City Side Room 7 THURSDAY 11 NOVEMBER 10.00 � 18.00 Skills Zone II � ITT & City Guild Workshops City Side Room 19 10.00 � 18.00 Sandals Total Immersion Cinema Platinum Suite 4, Conference Centre, Level 3 10.00 � 17.00 TIPTO Workshop City Side Rooms 8 & 9 10.00 � 15.00 WTM Destination Briefings The Caribbean, Mexico, Spain, South Africa, Turkey, Malaysia, Germany 10.00 � 15.00 WTM Destination Spotlights ( in association with Travel Uni) Canada Counsellors, Jordan Ambassadors, Singa-Pro, Thailand Training Programme, Visit USA City Side Room 15 11.00 � 13.30 Seatrade Cruise Call �Who�s Who�, Marketing and Selling Seatrade in association with PSARA City Side Room 5 11.30 � 12.30 Travel Foundation Wise Up! City Side Room 7

-ends- For further information telephone Simon Greenbury at +44 (0) 8441 3773 or email simon@janelarcombhecommunications.com The Greek National Tourism Organisation is World Travel Market's major brand partner for 2004. WORLD TRAVEL MARKET PICTURE LIBRARY High resolution World Travel Market pictures can be accessed speedily and efficiently via the online World Travel Market Picture Library. � Log on to www.wtmlondon.com � Click on Press & PR on left hand side of screen and then click to enter library. When prompted, please key in your name and company for our records. � You will find a wide selection of logos, general views and specific pictures with captions, depicting aspects of the event. These will be regularly updated. � Click on the thumbnail of your choice to see a larger version of the picture � Click on the download button in the left margin � Save as a jpg. file � Open the file after saving to your system. NOTES TO EDITORS 1. Reed Travel Exhibitions is part of Reed Exhibitions Ltd. who organise over 430 events in 32 countries, serving 49 different industries in 13 key sectors, attracting over 90,000 exhibiting companies and more than 4 million visitors every year. 2. As a member of the Reed Elsevier plc group, the world-leading business and information provider, Reed Exhibitions is unique in offering integrated market access programmes covering exhibitions, trade publications, direct marketing and the Internet. Reed Elsevier�s business titles are closely linked with Reed�s exhibition activities across both geographic and industrial markets. It also has a growing portfolio of electronic publishing and information services, including LEXIS-NEXIS, the world�s leading provider of on-line information services and management tools. 3. Reed Travel Exhibitions organise 13 events worldwide, including World Travel Market, Arabian Travel Market, C.I.S. Travel Market, EIBTM, British Travel Trade Fair, Asia Pacific Incentives & Meetings Expo (AIME), International Golf Travel Market, Top Resa, Mediterranean Travel Fair, ICCA Exhibition, in association with the ICCA Congress, International Luxury Travel Market (ILTM), La Cumbre and Latin American & Caribbean Incentive & Meetings Exhibition (LACIME). 4. For further press information, please visit the Reed Travel Exhibitions� website on www.reedtravelexhibitions.com