In their 25th Anniversary Year, international conservation charity World Land Trust has appointed McCluskey International Holdings as UK PR representatives to increase awareness of their causes and therefore generate additional support through fundraising for the organisation.

McCluskey International’s objectives will focus on generating excitement and awareness of World Land Trusts’ achievements during the last 25 years and to bring attention to the work carried out by the organisation, including the urgent need to protect tropical forests and conservation intervention.

To achieve their objectives, McCluskey International will adopt a strategy of direct engagement with consumers, an integrated PR strategy, high-profile band affinity partnerships, event management and supporting World Land Trust’s in-house social media team on all activity.

McCluskey International’s Agency Principal, Judy McCluskey, commented: “We are delighted to be working with such a prestigious conservation charity such as the World Land Trust and we are excited to further promote the worthy projects the charity supports around the world. We look forward to increasing the profile of the World Land Trust and to therefore increase donations which are put towards protecting the natural habitats and wildlife of our earth.”

[ENDS]

For more information please contact:

McCluskey International 

Judy McCluskey / Sarah Salord / Jessica Meins

T: 020 8747 2170

E: worldlandtrust@mccluskey.co.uk

NOTES TO EDITORS

About World Land Trust (WLT):
 

World Land Trust (WLT) is an international conservation charity, which protects the world's most biologically important and threatened habitats acre by acre. Since its foundation in 1989, WLT has funded partner organisations around the world to create reserves, and give permanent protection to habitats and wildlife. The mission of the World Land Trust is: To protect and sustainably manage natural ecosystems of the world; To conserve their biodiversity, with emphasis on threatened habitats and endangered species; To develop partnerships with local individuals, communities and organisations to engage support and commitment among the people who live in project areas; To raise awareness, in the UK and elsewhere, of the need for conservation, to improve understanding and generate support through education, information and fundraising.

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