World Expeditions Travel Group (WETG) has appointed seasoned communications and marketing specialist, Virginia Haddon, to manage public relations for three niche brands, including its fast-growing European active travel brand, UTracks.

As well as UTracks, Virginia will be responsible for public relations for WETG's school groups and youth brand, World Youth Adventures and its charity brand, Huma Charity Challenge. 

Virginia is a travel industry veteran, having worked for more than 20 years devising and executing successful, complex campaigns and developing collaborative relationships across a wide range of sectors including travel, food and wine, and wellbeing.

Her most recent roles included managing the media for Luxperience and running her own consultancy, Cascade Communications.

“I'm delighted to be working with such a well-respected company and I'm looking forward to contributing to the continuing growth of these exciting and dynamic brands,” Virginia said.

Virginia will be working alongside Michele Eckersley, who is responsible for the Group's core brand, World Expeditions, as well as niche brands including Australian Walking Holidays, Tasmanian Expeditions, Adventure South, Trail Journeys, Great Canadian Trails and the Blue Mountains Adventure Company.

More info at www.worldexpeditions.com or phone 1300 720 000.

################ENDS############

More media information from Michele Eckersley, at World Expeditions, on +61 2 8270 8400; mobile +61 422 726 344 or email  michele@worldexpeditions.com.au

Notes for editors:  Since its inception in 1975, World Expeditions has earned an outstanding reputation as a world leader in small group adventure holidays and cultural journeys.  It has fostered Australian travellers' love of adventure and exploration, by being the first company to offer small group:

• cycling holidays in India (1977), China (1978) and Vietnam (1990)
• treks in Mongolia (1980) and Tibet (1981) and on Australia's Larapinta Trail
• the newly mapped Great Himalaya Trail in its entirety (and remains the only)
• rafting expedition on Tasmania's Franklin River;
• land-based travel around a festival (Garma Festival in the NT);
• volunteer travel, when it became the first Australian tour operator to develop a trip for travellers that involved them in an overseas community project;

The World Expeditions Travel Group is independently owned and a truly global company, with seven offices around the world, including Sydney, London and Ottowa.  It comprises 12 brands including World Expeditions, Adventure South, Australian Walking Holidays, the Blue Mountains Adventure Company, Great Canadian Trails, Huma Charity Challenge, Tasmanian Expeditions, Trail Journeys, UTracks and World Youth Adventures.