The magic of just one wish can change a life. This holiday season, Fairmont Rooms from the Heart - Fairmont Hotels & Resorts' new charitable program - will capture the magic of many wishes by donating $10 per online booking made during the month of December to the Make-A-Wish Foundation�. Bookings for travel taken from December 1, 2003 � December 31, 2004 can be made at www.fairmont.com/heart, where guests can help make the dreams of extraordinary children come true with just one click.
This online initiative launches a new partnership between Fairmont and the Make-A-Wish Foundation, the world�s largest wish-granting charity. Fairmont Rooms from the Heart is a multi-faceted program dedicated to realizing the greatest wishes of children with life-threatening medical conditions. In addition to the holiday fund raising, Fairmont will contribute an annual donation of $75,000 US, actively partner in the granting of approximately 200 wishes each year, and support a network of colleagues volunteering for the Make-A-Wish Foundation.
�Fairmont�s commitment gives the Make-A-Wish Foundation the support to grant even more wish child requests,� says Victoria Ames, CEO, Make-A-Wish Foundation� International. �This kind of corporate contribution, encompassing not only funding, but time, minds and resources, goes to work on several levels: teambuilding, reinforcing our goals, and sharing the Make-A-Wish� message with thousands of people worldwide.�
Since 54 percent of all Make-A-Wish requests are travel-related, Fairmont�s 43 resorts and city-center hotels are ideally positioned to help make them reality. Some of these requests are �to be� - a princess, a cowboy, a chef or a doorman. Others will offer the opportunity to see a fantasy destination, whether it�s a beach, a volcano, or even a glacier. Fulfilling some wishes may simply mean providing a remarkable place to stay and favorite meals at the end of a family�s adventure-filled day.
�Both Fairmont and the Make-A-Wish Foundation are dedicated to creating magical experiences. The Fairmont Rooms from the Heart program captures the shared values and giving nature of both organizations, enabling Fairmont to truly make a difference in the lives of children,� explains Laura Fairweather, Fairmont�s Executive Director Public Relations. �With many of our hotels already collaborating with the Make-A-Wish Foundation, we felt it was time to enhance these local efforts with a comprehensive, brand-wide commitment.�
The Make-A-Wish Foundation grants the wishes of children with life-threatening medical conditions to enrich the human experience with hope, strength, and joy. It is the largest wish-granting charity in the world, with 76 chapters in the United States and its territories and 27 international affiliates on five continents. With the help of generous donors and more than 25,000 volunteers, the Make-A-Wish Foundation has granted more than 110,000 wishes to children around the world since 1980. For more information about the Make-A-Wish Foundation, visit www.wish.org or www.worldwish.org. Fairmont Rooms from the Heart is a part of Fairmont�s ongoing commitment to fostering strong, healthy communities. Ten years ago, Fairmont started Room at the Inn at properties across Canada, a program offering complimentary room nights to families visiting loved ones in the hospital. In addition, Fairmont has developed and supports numerous charitable projects including Fairmont Adopt-A-Shelter, The Canadian Women�s Foundation, V-Day and various community activities, through the Fairmont Foundation.
Fairmont Hotels & Resorts is a collection of world-class resorts and city-center hotels that enjoy unrivalled prominence in the communities where they are located. Operating 43 properties throughout six countries, Fairmont is committed to providing guests with exceptional service in distinctive surroundings. For more information on Fairmont or for reservations, please call 1 (800) 441-1414 or visit us online at www.fairmont.com.
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Media Contact: Laura Fairweather +1 (416) 874 2404 laura.fairweather@fairmont.com