With the UAE now on the UK's Amber list, British travellers are finally able to return to one of their favourite and much-loved holiday destinations.

Travel trends have undergone significant changes in the past 18 months, accelerating towards the sustainable and outdoors-based tourism that was always coming. For couples and families looking for the natural alternative to crowded city breaks, Ras Al Khaimah is the destination designed for the new normal.

Set in an awe-inspiring desert landscape 45 minutes north of Dubai, the Emirate's sandy beaches are overlooked by the 6,345ft summit of Jebel Jais – the highest peak in the region and the epicentre of the UAE's adventure and nature tourism.

With the same wonderful climate and fabulous hospitality as its larger neighbours, Ras Al Khaimah gives the space to breathe and the peace of mind you need to relax in resorts that have led the world in the development of the health and safety measures necessary for these times. That industry-leading initiative has been recognised with Ras Al Khaimah being the first city worldwide to receive the 'Safeguard Assurance' label from Bureau Veritas, as well as the World Travel and Tourism Council's (WTTC) Safe Travels stamp.

The Emirate is offering UK families the chance to visit this summer with a special 'WANASA' summer campaign running until mid- September. This includes discounts at 3*, 4* and 5* hotels for a stay of 3+ nights, with children under 12 going free!

With a 40-mile coastline washed by the turquoise waters of the Arabian Gulf, there'll always be plenty of room on the beach, but Ras Al Khaimah's £96 million investment in sustainable tourism enterprises makes its action-packed desert and mountain hinterland impossible to ignore. 

The world-famous Jebel Jais zipline – the longest in the world – and the Bear Grylls Explorers Camp will soon be joined by a network of prepared hiking trails; the Jais Sledder: a toboggan running for more than a mile through thrilling mountain scenery; paragliding; and tethered hot air balloons offering spectacular views. 

Mountain accommodation options will include the pop-up eco-lodge Earth Hotels Altitude; the Cloud7 sustainable glamping concept; and the on-trend, back-to-basics Basecamp Jais, offering affordable accommodation and a range of challenging outdoor activities.

Back at the beach the Marjan island development will bring a marina, an inflatable aqua park, a swimming pool, and outdoor dining; and the Scallop Ranch at Al Hamra Marine will not only offer visitors the opportunity to dive for their dinner but also serve as an education centre for marine ecology.

With daily highs rarely dipping below 24 degrees, even in January, and reaching 30+ degrees in October, plus hotels and attractions open year-round, Ras Al Khaimah is a destination designed for nature and outdoor lovers, looking for an Autumn break or some well-deserved winter sun.

ENDS

Notes to Editors: 

About Ras Al Khaimah Tourism Development Authority (RAKTDA)

The Ras Al Khaimah Tourism Development Authority (RAKTDA) was established in May 2011 under the government of Ras Al Khaimah. RAKTDA aims to develop the Emirate's tourism infrastructure and establish Ras Al Khaimah as a world-class destination for leisure and business travel, creating sustainable investment opportunities and enhancing the quality of life for its residents. In order to achieve its goals, the Authority has a government mandate to license, regulate and monitor the Emirate's tourism and hospitality industry.

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WANASA Summer Campaign: https://visitrasalkhaimah.com/wanasa

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