If your press release subject heading is longer than seven words maximum, more than a page long, filled with unsolicited and uncaptioned images or irrelevant to the person receiving it then chances are no journalist is reading it.

Forty eight percent of journalists say relevancy is what makes them open a press release and thirty five percent say the subject heading.

And forget the ‘follow up’ phone call – eighty percent of journalists say it does more damage than good.

Find out all this and more when Australia’s leading Tourism PR master class, PitchIt2Me, comes to Singapore and Hong Kong this September.

Increase your editorial placements for your tourism business, tourism destination or PR client with candid tips from one of Australasia’s leading travel and lifestyle journalists, Rachael Oakes-Ash.

PitchIt2Me Tourism PR Training is ideal for public relations professionals, tourism operators, tourism boards and in house marketers looking to improve existing media relations and secure positive media placement every time.

The four hour half day workshop blows the lid on PR myths and gives delegates solid skills to create effective press releases, pitch perfect every time, work with social media, online media, bloggers and traditional media, run better events and establish and improve successful media relationships.

Delegates also have exclusive access to the PitchIt2Me Media Survey with thoughts, facts and statistics from over two hundred and twenty international journalists on what does and doesn’t work when dealing with media. The report analyses seventy-four comprehensive questions that reveal the truth about PR and journalist relationships.

PitchIt2Me has trained delegates from over one hundred and fifty companies including Hilton Hotels, Leading Hotels of the World, Professional Public Relations, Splendid Communications, Singapore Tourism, Vail Resorts, Park City Utah and more.

Book and pay before July 31 and receive the PitchIt2Me Media Survey, worth AU$395, absolutely FREE.

Hong Kong

Thursday, September 20

9.00am to 1.00pm

Novotel Century, Wan Chai

AU$395 + 10% admin fee

Singapore

Tuesday, September 25

9.00am to 1.00pm

Novotel Clarke Quay

AU$395 + 10% admin fee

Please visit www.pitchit2me.com.au & Kirsten Nicholl for more information  Kirsten@pitchit2me.com.au