08 Apr 2013
Why No One Reads Your Press Release

Pitchit2Me

The average journalist receives between twenty and forty press releases every day. When your release is competing with thirty nine others you had better make sure it grabs the media's attention or you or your client will end up in the deleted folder. 


The PitchIt2Me Write On Press Release workshop can help. Led by working journalist, Rachael Oakes-Ash, the half day workshop reveals the results of an exclusive survey of Australia's leading journalists on what does and doesn't make them run your release. Did you know that ninety four percent of Australia's media prefer email to phone calls as a form of communication with PR professionals and that eighty two percent do not want a follow up call after a press release has been sent?


Workshop delegates get the inside track from our media survey and also straight from Rachael's inbox in a four hour master class ideal for public relations professionals, in house marketers and tourism and hospitality business owners.


PitchIt2Me has presented to over two hundred companies keen to improve their chances of securing positive editorial in both traditional and social media. Rachael is a dynamic and entertaining speaker who engages her audience with humour and candid information designed to improve editorial output in print, online, broadcast and social media.


Join the PItchIt2Me press release workshop on May 29 at The Mantra in Sydney from 8.30am to 12.30pm or June 26 at Destination Melbourne in Melbourne from 8.30am to 12.30pm. Then follow up on the same day with the Pitch Perfect Pitching workshop from 1.30pm to 5.30pm. 


Each halfday workshop is AU$395+gst with early bird discounts available for Melbourne delegates or book both half day workshops for AU$650 + gst


Visit the PitchIt2Me website for more information on our press release and pitching workshops plus our full day Tourism PR workshops in Sydney and Melbourne: www.pitchit2me.com.au

 

 

Please contact:

Kirsten Nicholl

Kirsten@pitchit2me.com.au

0450 422 844