New statistics show that sales of all-inclusive holidays have risen by 14% compared with last year confirming the trend for affordable luxury. This is reflected in the surge of new premium all-inclusive resorts opening in the Maldives in 2013.

Lily Beach was the Maldives’ first all-inclusive five star resort when it re-opened in 2009. The innovative Platinum Plan carved out a unique position and enviable reputation for Lily Beach as a pioneer in the field of affordable luxury. Teo-Dora Karsheva, Director of Sales and Marketing at the resort explains their popularity and why so many resorts are now following suit.

“In times of recession it is important for holidaymakers to be able to budget their spending and avoid any nasty surprises when the bill comes” says Karsheva. With most groceries imported onto the Islands, costs for brand name items such as a coke can become eye watering after a week of poolside sips. “Guests feel secure at Lily Beach as The Platinum Plan offers unlimited access to food and beverages, kids club, sports facilities, excursions and games which is perfect for families who do not want to worry about every ice cream and fizzy drink their child grabs.”

“We find lots of newly weds also choose Lily Beach as they know they can enjoy all the luxuries of a premium resort but without the price tag with the added bonus of being able to pay upfront and budget for their wedding and honeymoon in one go” continues Karsheva. Studies show that the brain sends signals of pain when handing over money so limiting the amount of times you have to open your wallet means you maintain a better mood overall on your holiday.

Lily Beach has an average occupancy of 90% which shows this winning formula of value-for-money and hassle-free holiday is only going to go from strength to strength.

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For more information on Lily Beach please visit

www.lilybeachmaldives.com 

For press information please contact:
Natasha Richardson
Tel: 02072591127
Email: nrichardson@prco.com