Icelandic low-cost airline WOW air is celebrating International Women's Day by asking the British public to nominate a special woman in their lives, as part of their #WOWWOMAN campaign. The winning nominee will be awarded a free trip to any WOW air destination in the U.S or Iceland.

Brits are encouraged to take to Facebook and Instagram to show their love and gratitude for one special woman in their life, as WOW air hopes that the sharing of feel-good and inspiring stories of women in the UK will build a sense of community, in the lead-up to International Women's Day on 8 March 2019.

To participate, entrants must explain why their nominee should be WOW air's #WOWWOMAN and provide an image of their nominee. To validate the entry, entrants must post the image and reasoning via either a Facebook post, Instagram post or Instagram story, use the hashtag #WOWWOMAN and tag @WOWair in their post.

In Iceland, gender equality is held in high regard, with the nation having the Western world's highest proportion of women in the labour market*, significant child care allocations for working women, and extensive parental leave for both men and women. Iceland was also the first country to democratically elect a female president - Vigdis Finnbogadottir in 1980.

The social-led #WOWWOMAN campaign will run from 26 February – midday on 8 March 2019. All entries must be posted within this timeframe to be in with a chance of winning, and the winner will be announced via WOW air's Instagram and Facebook pages on 8 March 2019.

From the entries, WOW air will select one #WOWWOMAN to win a return trip for them and a plus one to any WOW air destination in the U.S, or Iceland. WOW air currently services routes from the UK to Iceland, New York, Washington D.C, Boston, Detroit, Toronto and Montreal. Fares start from just £29.99 one-way from London to Iceland, and from just £139.99 one-way from London to North America**.

WOW air services 26 destinations across Europe and North America, with daily departures to Reykjavik from London Gatwick (until 30 March) and London Stansted (from 31 March).

For more information or to book flights, visit www.wowair.co.uk.

-Ends-

Notes to Editor:

*www.theglobaleconomy.com/rankings/Female_labor_force_participation/  

**Based on the lowest one-way fare on the WOW Basic package from London to New York, including taxes and charges, booked via www.wowair.co.uk

Competition terms & conditions can be found at www.wowair.com/terms/wowwoman/  

For further press information please contact:

Katie Raby / Arabella Halfhide / Charlotte Wright

T:       +44 (0) 20 3440 8930

E:       teamwow@rooster.co.uk

About WOW air:

WOW air is Iceland's low-cost transatlantic airline offering cheap fares, a modern fleet with the lowest emissions and the biggest smile; this is the WOW air promise to its valuable customers.

WOW air flies daily from London Gatwick to Reykjavik. As of January 2019, the airline will serve 26 destinations across Europe and North America, including London, Washington DC, Boston, Detroit, Montreal, Toronto and New York.

From 31 March 2019, the airline will shift its London Gatwick operation to London Stansted, with daily departures to Reykjavik and onward connections to the US and Canada.

Created in November 2011 by Icelandic entrepreneur Skúli Mogensen, the purple airline flies with Airbus A320 aircrafts and Airbus A321 models. WOW air boasts one of the world's youngest fleets, with an average aircraft age of just 2.9 years.

In November 2018 WOW air was awarded the CAPA Low Cost Airline of the Year.

WOW air was also ranked as the 7th best low-cost airline in Europe at the 2013, 2014 and 2015 Skytrax World Airline Awards and was the youngest airline in the top ten.

For more information: www.wowair.co.uk