13 Aug 2014
A decidedly American flavour has touched down at Atura Blacktown's Roadhouse Bar & Grill as the bar unveils their recently landed array of premium rare and collectable American Whiskey.
The new arrivals form part of a hand-picked American Whiskey selection estimated to be the largest of any Western Sydney bar. A number of the rare, limited edition whiskeys had to be purchased from overseas auctions. Others were imported specially for the bar as they are unable to be purchased outside the US.
“There are some really interesting stories behind many of our collection so they make for a good talking point as well as a great taste,” said Atura Blacktown Food and Beverage Manager Kieran Erasmuson.
“The limited edition bottles of Redemption and Noah's Mill whiskey for example were distilled on a hillside in Kentucky by one-man-band passionate whiskey makers,” continued Kieran. “We also have a specialty Rye Whiskey that is served in two separate nips so the guest can taste the difference between aged barrel distilling techniques. For us it is all about delivering an American Whiskey experience unlike any other.”
In addition to the great selection of bourbons, ryes and blends there are a range of American Whiskey-inspired cocktails crafted by an expert mixology team.
Those new to the American Whiskey experience are encouraged to take time to talk through the menu with the passionate staff before ordering. “The selection is so unique and rare that we've spent a lot of time training our staff to be able to provide guidance on the extensive menu,” said Mr Erasmuson.
With a design that's equal parts urban roadhouse, industrial sports bar and top-notch whiskey bar, the Roadhouse Bar & Grill boasts an American-roadhouse inspired food menu to fit perfectly with their specialty tipples. From popcorn chicken to a perfectly cooked steak, matching food to your tipple at this temple-o'-whiskey is a cinch.
"At Atura Blacktown we're always seeking ways to do things differently - whether it is the high-energy, designer interior, the hip staff uniforms or the uniquely different entertainment experiences like Sketch Club and Open Mic,” said Atura Blacktown General Manager Joel Gordon. “A specialist American whiskey bar offering at the Roadhouse Bar & Grill adds to the hotel's experiential guest offering and we're delighted with the addition.”
"There's nothing like it in the greater western Sydney region and we know it will be a hit with local American whiskey fans as well as Atura Blacktown hotel guests,” continued Mr Gordon.
The Roadhouse Bar & Grill recently celebrated a 'Highly Commended' award at the state's TAA Awards for Excellence while Atura Blacktown took out the title for Best Mid Market Accommodation.
About Atura Hotels:
Urban. Industrial. Art Inspired. Atura Hotels are where modern business and leisure travelers escape the predictable to embrace a new style of travel. This fresh take on the mid-market travel experience fuses dynamic spaces, hip styling and the latest technology at surprisingly affordable prices ensuring guests feel connected and energised. Expect free Wi Fi and a host of other benefits each time you stay. Engagement with surrounding communities and active support of the local music & art scene are fundamental to the Atura brand philosophy. Over the next few years, Atura Hotels will be launched across Australia in select CBD locations, business park precincts and regional hub. The first to open was Atura Blacktown in October 2013 and in July 2014 the property won Mid-Range Hotel Accommodation of the Year at the TAA (NSW) Awards for Excellence. Atura Albury is scheduled to open in late December 2014.
Atura Hotels participates in the free to join Priority Guest Rewards Program. This popular hotel club offers guests the ability to earn free room nights, 10% discount on our best flexible rates and leisure packages, food & drinks benefits, and reward points at over 45 hotels and resorts across 4 brands in key destinations across Australia, New Zealand and London, UK.
About Priority Guest Rewards (PGR):
The Priority Guest Rewards Program is a popular hotel club which offers guests the ability to earn free room nights, 10% discount on our best flexible rates and leisure packages, food & drinks benefits, and reward points at over 45 hotels and resorts across 4 brands in key destinations across Australia, New Zealand and London, UK. As part of the Global Hotel Alliance (GHA), PGR members also receive benefits at over 450 hotels, palaces and resorts, in 62 countries around the world across 25 brands including QT Hotels & Resorts, Kempinski Hotels, Anantara Hotels & Resorts, Alila Resorts and Omni Hotels & Resorts.
Why Should You Join PGR?
Priority Guest Rewards guarantees members at least 10% off the lowest advertised rate at almost 50 hotels throughout Australia and New Zealand. It also gives access to an array of exclusive special offers, discounts, and rewards.
Here's why you should join today:
- Membership is free! – Signing up is quick, easy, and best of all, completely free
- Our lowest prices guaranteed - Get at least 10% off the lowest rate available anywhere else. You won't find a cheaper rate on any other website.
- Rewards for overseas travellers – As part of the Global Hotel Alliance, PGR members receive benefits and rewards at 350 hotels around the world.
You Want More?
- 20% off restaurants and bars – All members automatically receive 20% off food and drinks. Regular guests can save as much as 50%.
- Exclusive special offers – Members receive exclusive access to flash sales with savings of up to 70%.
- More free stuff – Every online booking earns points towards free nights, rewards, and extras for your next stay.
For more information on PGR: www.pgr.com.au
For more information about Atura Blacktown: - www.aturablacktown.com.au
For all media and image enquiries please contact:
Bria Lamberton |Atura PR & Promotions Executive
32 Cricketers Arms Road, NSW, 2148
PH: +61 2 9421 0000 | M: +61 447 901 497
Stephen Howard |AHL Group PR & Promotions Manager
49 Market Street Sydney NSW 2000
PH: +61 2 8262 0000 | M: +61 409 840 238
