Get updated on what's working in Chinese social media, PR and trade marketing at next month's free Tourism Upgrade LIVE events. Two free events will be held exploring marketing to the ever evolving Chinese traveller. 

HollyG host of the Tourism Upgrade podcast and Tourism Upgrade LIVE event creator, will chair the panel style event with guest Saxon Booth, a senior manager at Chinese digital agency Dragon Trail Interactive, offering insights to further attract Chinese visitors to tourism businesses and destinations.

Marketing Development Manager for BridgeClimb Sydney will also join the panel (Sydney event). Kate has worked extensively with the China market for BridgeClimb, seeing it grow by 67% in the last 12 months alone, making it now the 3rd top inbound market for BridgeClimb. Kate will share her key learnings of navigating this market over the past five years and insights into targeting the Chinese traveller through each stage of the customer journey. 

The first event will be held in Melbourne on Tuesday 23 May 2017 and the second event held in Sydney on Thursday 25 May 2017, both kicking off at 6pm. 

Reaching 122 million outbound trips in 2016, the sheer size of the China market presents an enormous opportunity for tourism brands. But with size comes complexity and the risk of missing your target audience. Consumer tastes are changing quickly, platforms and channels are evolving and the balance between group and FIT is changing. There is always much to keep up with. 

From Chinese consumer social media channels to PR and working with the trade, this free networking and learning event will look at marketing strategies that are delivering results for tourism brands globally. 

Event details

Melbourne

DATE: Tuesday, 23 May 2017

TIME: 6.00pm – 7.30pm

VENUE: Little Red Pocket Cocktail Bar 422 Little Collins Street Melbourne

COST: Free

REGISTER: You must register here to attend

Sydney

DATE: Thursday, 25 May 2017

TIME: 6.00pm – 7.30pm

VENUE: The Dolphin Hotel Level 2 412 Crown St, Surry Hills

COST: Free

REGISTER: You must register here to attend

Bio's

Dragon Trail Interactive
Founded in 2009 Dragon Trail Interactive was one of the first digital marketing agencies to recognise the significance of the Chinese outbound travel market to international destinations. Having worked with some of the world's biggest destinations and tourism brands including Los Angeles Tourism and Convention Bureau, Destination Canada, Scoot, Norwegian Cruise Line and Hard Rock and with offices in Beijing, Shanghai and Xi'an, Dragon Trail are highly skilled at engaging with affluent Chinese consumers through outstanding digital initiatives. 

HollyG
A regular presenter and speaker, tourism marketing consultant HollyG offers practical and actionable tips at all her presentations and events. Specialising in social media marketing for the tourism industry, HollyG has a free tourism marketing podcast on iTunes (Tourism Upgrade the Podcast) and is a contributor to several industry publications. 

For further information please contact Holly Galbraith holly@hollyg.com.au 0432274846