On the final Tuesday of the Best Western Australasia Convention (BWA Convention), hotel owners and managers will be educated and inspired by a number of industry panels, honorary guest speakers, and an inspirational keynote speaker before heading to a gala dinner where the 2013 Best Western Awards for Excellence will be announced, marking the end to a spectacular three days of convention sessions and events on the Gold Coast.

Tuesday's program features back-to-back sessions from the industry's leading managers and directors. Follow @BWAConvention and tweet using #BWAConvention and #BWideas to join the discussion during the following key sessions and into the evening.

Best Western Sales and Marketing Panel: 8.30am

To remain competitive in today's challenging and ever-changing environment, it is imperative hoteliers keep up with market trends and demands. Hear from panellists about the key changes they are seeing in both leisure and corporate hotel bookings.

Moderator: Martin Kelly, Director, TravelTrends
Panellists: Industry organisations including Booking.com (Australia) and Commonwealth Bank.

How to Become China Ready™: 11.00am

China is now Australia's largest inbound market with enormous continuing growth predicted into the future. Are you ready to share in the greatest tourism boom in human history? 

Speakers: Julia (TingTing) Gong, China Ready & Accredited Chief Executive Officer and Garry Crockett, China Ready & Accredited Global Executive Chairman.

Keynote Speaker: 2.00pm
 
Best Western hotel owners and managers will be inspired by this keynote speaker's stories of tragedy,adversity and success and be motivated to explore new methods to become better businesspeople.

Gala Dinner, Best Western Awards for Excellence and World Vision Charity Auction: 6.30pm

With Wolf Blass wines exclusively supplied by Treasury Wine Estates, a gala dinner will set the scene for a World Vision silent charity auction (all proceeds going towards sponsoring a community in Laos) and the announcement of the 2013 Best Western Awards for Excellence, presented by Telstra, Bidvest, Concept Amenities and American Express.

Rob Anderson, Chief Executive at Best Western Australasia said members will walk away from BWA Convention feeling motivated to try new products and services to boost their business profitability.

"On this final day, members will walk away with new ideas and techniques under their belts to use in daily sales and marketing and revenue management. They will also benefit from strengthened relationships with other members and a parade of supplier products and services on show to help them improve their hotels.

"Best Western has evolved, and since the introduction of our three hotel types, BEST WESTERN, BEST WESTERN PLUS and BEST WESTERN PREMIER, we now offer superior customer care across three leading hotel models for all our guests staying with us in Australia, New Zealand and Fiji."

Follow @BWAConvention and tweet with #BWAConvention and #BWideas.

About Best Western Australasia

Best Western Australasia is part of Best Western International, the World's Biggest Hotel Family, with over 4,000 hotels in 80 countries worldwide. Every night approximately 400,000 guests sleep in a Best Western hotel, equating to over 145 million guests annually.

Today, there are more than 170 Best Western hotels across Australia, New Zealand and Fiji. Each hotel, apartment and resort is independently owned and managed, while being committed to the common worldwide standards of quality, service and value.

BEST WESTERN, BEST WESTERN PLUS & BEST WESTERN PREMIER - Three choices, one brand.

While every BEST WESTERN maintains a high global standard of quality, service and value, BEST WESTERN PLUS provides that little extra and BEST WESTERN PREMIER is distinguished by its higher level of amenities, additional services and design. Experience the luxury of in-room Apple products, deluxe spa services, on-site sumptuous restaurants, sport and recreation facilities, 24-hour reception and concierge and even a micro-brewery located at the BEST WESTERN PREMIER Hotel 115 Kew. There are currently two BEST WESTERN PREMIER hotels in Australia: BEST WESTERN PREMIER The Terrace Hotel (Perth, WA) and BEST WESTERN PREMIER Hotel 115 Kew (Melbourne, VIC).

For more information, go to www.bestwestern.com.au/hotel-types

Media Contact
Lauren Bremner
Marketing Communications Manager
Best Western Australasia
Ph: (02) 8913 3300
Mobile: 0422 362 547
E: lbremner@bestwesternaustralia.com.au