Dear Alan,
We can't believe it's been almost 15 years since your triumph on Radio Norwich's Traffic Buster drive time slot propelled you into the Top Eight BBC Sports Reporters list! It's been one hell of a journey for both of us since then. Perhaps not as incident-packed as your Toblerone-fuelled and shoeless trip to Dundee in the Vectra; but we've enjoyed the ride and our love for you remains as solid as a temporary static home.
A lot has changed since those early days, Alan. We always knew you'd come around to the pedestrianisation of the city centre (your early adoption of the tungsten-tipped screw and championing of ABBA marked you out as progressive right from the start), but had you heard, for example, that last year we became England's first UNESCO City of Literature? We tried to find a copy of Bouncing Back to send with the bid, but there seems to be a problem in the warehouse.
Still, with I, Partridge: We Need to Talk About Alan and now Alpha Papa, you've joined the firmament of Norwich cultural superstars that includes Julian of Norwich, Sir Thomas Browne, Will Hansard, Harriet Martineau, Anna Sewell, Delia Smith, Stephen Fry, Mylene Klass and Hannah from S-Club 7. You've made it, Alan.
We're sorry you couldn't stay for the actual premiere of the film last week. If you fancy nipping back at the weekend (the service station near the A47/A11 junction has an offer on screen wash), you could drop in on one of the Alpha Norwich city walks that take fans around all your favourite places in Norwich.
You'd be very welcome, Alan. We love you here in Norwich, and needless to say, you'd have the last laugh.
Very best wishes,
The People of Norwich
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Notes to Editors:
For media information and images contact Melanie Cook at VisitNorwich on 01603 727939 or melanie.cook@visitnorwich.co.uk
Thank you to Chris Gribble, Chief Executive (www.writerscentrenorwich.org.uk), Writers' Centre Norwich. The Norwich bid for Unesco City of Literature was led by Writers' Centre Norwich with support of key partners; Arts Council England, University of East Anglia, Norwich City Council and Norfolk County Council.
- VisitNorwich is the destination management organisation for the Norwich area. It is a private/public sector
partnership and a not for profit organisation whose sole focus is to promote and develop the destination and support its members through collaborative marketing, research, information and business advice. - For the benefit of the area as a whole, VisitNorwich strives to achieve: better profile and reputation locally,
nationally and internationally; increased visitor spend; more investment; more jobs and better quality experiences for both visitors and residents. - Tourism is worth around £700 million per year to the Norwich area, supports over 9,000 jobs (Tourism South East, 2010).
- Norwich was placed 6th in volume of tourism day visits in England in 2011 (after London, Manchester, Birmingham, Leeds and Liverpool) and ahead of popular destinations like York, Brighton, Bristol, Sheffield and Chester. 17 million day visitors spent over £1/2 billion in 2011. Data from the 2011 Great Britain Day Visits Survey (GBDVS 2011).
- In 2012 Norwich became England's first UNESCO City of Literature and the sixth in the world joining other great cities; Edinburgh, Dublin, Melbourne, Iowa City and Reykjavik. This accolade is a permanent status.
- Norwich was in the top 10 of UK places to shop (Venuescore 2011-12, The Javelin Group), having also been previously ranked 9th in the Experian Goad retail index and 8th on the CACI index. The outstanding quality and diversity of the city's retail offer presents a major draw for visitors to the Norwich area.
- Norwich was a finalist in the Group Leisure Awards 2012, in the Best UK City category.
- Norwich was short-listed as one of the UK's best destinations for shopping in the 2010 Group
Travel Awards. - In 2010, Norwich achieved finalist status for the UK City of Culture bid 2013.
- VisitNorwich Ltd is a company limited by guarantee, a private/public sector partnership and a membership organisation representing the interests of a broad range of businesses across the visitor economy. Its principal public sector stakeholders are Norwich City Council and South Norfolk Council.
- VisitNorwich has been operational from 1st April 2005
- For further information on Norwich and its surrounding area visit www.visitnorwich.co.uk
For media information and images contact Melanie Cook at VisitNorwich on 01603 727939 or melanie.cook@visitnorwich.co.uk