11 Aug 2014
Sydney-based PR agency Wasamedia is pleased to announce that it has officially been selected as the Australian PR representatives for the Minor Hotel Group portfolio.
Minor Hotel Group internationally comprises an impressive range of hotel brands such as Anantara Hotels, Resorts & Spas; AVANI Hotels & Resorts; Per Aquum Retreats, Resorts & Residences; and the Elewana Collection.
The appointment comes after Wasamedia has enjoyed great success over the past three years growing Anantara and AVANI brand awareness in the Australian market. The agency hopes to continue this accomplishment with two other MHG brands.
Marion Walsh-Hedouin, Minor Hotel Group's Vice President of Marketing Communications Public Relations said, “It's an exciting time for Minor's future and we are happy to expand our work with David and his team in pushing the Minor brand promise and message in the key Australian market.”
David Wasserman, managing director of Wasamedia, said, “We're really excited to bring news of Anantara & AVANI's brands to the Australian market. We also think Per Aquum's distinct brand of cool will really catch on, and that Aussies will love the fact that Elewana is just so exotic. Its an exciting time to work with Minor Group Hotels.”
Anantara Hotels, Resorts & Spas is a luxury chain with over thirty hotels and resorts worldwide in locations such as Thailand, Bali, China, the Maldives, the Middle East and more. With a focus on experience-led travel, Anantara offers guests a taste of local culture in an exquisite setting.
AVANI Hotels & Resorts is an upscale complementary sister brand to the luxury Anantara Hotels, Resorts & Spas. 'Avani' stems from the Sanskrit word for 'earth', which is reflected in the simple, contemporary style of the properties.
Per Aquum Retreats, Resorts & Residences offers luxury that dares to be different. The brand has stunning resorts in the Maldives and Dubai, with each one giving guests the opportunity to undertake unique activities such as underwater spa experiences, marine biology expeditions and desert safaris.
The Elewana Collection comprises a series of lodges, camps and hotels set in remarkable locations across Africa. Taking the idea of 'glamping' to an even more luxurious level, Elewana offers guests the chance to experience exceptional game viewing in comfort and style.
For further information, please contact:
David Wasserman
Managing director – Wasamedia
Gemma Kaczerepa
Account executive – Wasamedia
