14 May 2013
Sydney-based PR agency Wasamedia has been officially selected as the Australian representative of AVANI Hotels & Resorts.
Owned by international parent company Minor Hotel Group, AVANI is an upscale complementary sister brand to the luxury Anantara Hotels, Resorts & Spas. 'Avani' stems from the Sanskrit word for 'earth', which is reflected in the simple, contemporary style of the properties.
AVANI is set to be an exciting new venture for Wasamedia and a new addition to its expanding travel portfolio. The appointment comes after Wasamedia's highly successful opening year with Anantara in the Australian market, and expectations are high that the AVANI brand will prove to be equally as popular.
The brand already boasts existing hotels in Australian tourism hotspot Sri Lanka, with Malaysia to follow by the end of 2013. By expanding the AVANI portfolio Minor Hotel Group will be able to offer a variety of their products in Asia, allowing increased accessibility to its customer base. The group's bold expansion plans include new properties across Asia, the Indian Ocean, the Middle East and Africa.
Marion Walsh-Hedouin, Minor Group's global director of PR & communications, said, "We are delighted to introduce AVANI, a contemporary, upscale brand to the Australian market. The unique locations such as Sri Lanka, Malaysia and beyond provide Australian guests with exciting new holiday destinations and experiences."
David Wasserman, managing director of Wasamedia, said, "Working on AVANI is yet another exciting challenge we look forward to taking on. The Minor group is aggressive with their expansion plans and providing their guests with fantastic product. We think the Aussie market will embrace AVANI as they have Oaks and Anantara."
Editor's Notes:
About AVANI Hotels & Resorts:
AVANI Hotels & Resorts was launched by Minor Hotel Group in 2011, with AVANI Bentota Resort & Spa, the new brand's first property, debuting in Sri Lanka in November 2011. A sister brand to the luxury, award-winning, Anantara brand, AVANI offers relaxed comfort and contemporary style in city and resort destinations to guests who value the details that matter. Minor Hotel Group has plans to grow the brand across Asia, India and the Indian Ocean and in the Middle East.
About Minor Hotel Group:
Minor Hotel Group (MHG) is a hotel owner, operator and investor with a portfolio of 40 hotels and 41 serviced suites under the Anantara, AVANI, Oaks, Elewana, Marriott, Four Seasons, St. Regis and Minor International brands in Thailand, Indonesia, Vietnam, Malaysia, the Maldives, Sri Lanka, Tanzania, Kenya, the UAE, Australia and New Zealand. AVANI was created to complement MHG's five star Anantara brand, which offers enriching destination experiences in 19 locations with a pipeline of 50 properties by 2015.
About Serendib Leisure:
Serendib Leisure Management is a subsidiary of the Hemas Group, one of the top diversified listed conglomerates in Sri Lanka with a focus on five key sectors - FMCG, Healthcare, Transportation, Leisure and Power. The company was also ranked fifth in a recent survey, as one of Sri Lanka's most respected entities. Serendib Leisure owns and manages a wealth of hotels and resorts in several strategic tourist locations within Sri Lanka. Other hotels are AVANI Bentota Resort & Spa - Bentota, Club Hotel Dolphin - Waikkal and Hotel Sigiriya - Sigiriya.
For further media information, please contact:
Natasha Rhymes
Assistant Director PR & Communications
Minor Hotel Group
David Wasserman
Managing director
Wasamedia (AVANI's PR representatives in Australia)
Gemma Kaczerepa
Wasamedia (AVANI's PR representatives in Australia)
