MEDIA RELEASE 

For immediate release  
2/03/22 

WA'S GOLDEN OUTBACK LAUNCHES '25 EPIC ROAD TRIPS' GUIDE AS TRAVELLERS TURN TO MORE RURAL AND CONSCIOUS TRAVEL

• Timing in perfectly with WA's borders reopening this Thursday 3rd March 2022.
• The road trips range from Esperance's white beaches to country and outback experiences covering 4 sub regions (Esperance & South Coast, Wheatbelt, WA's Goldfields, Gascoyne Murchison)
• Road trips appeal to people's spirit of adventure and a greater focus on travel that positively benefits local communities economically and socially
• WA's Golden Outback region covers 54% of Western Australia
• The guide features details of each road trip including maps and itineraries in a small handy booklet
• Available as a printed booklet or online downloadable version
• You won't find any other region in Australia with more epic road trips than WA's Golden Outback. Which is why the region's destination marketing organisation has developed its '25 Epic Road Trips' guide featuring a diverse range of WA road trip itineraries. 

WA's Golden Outback region covers 54% of Western Australia featuring a network of roads with vast, everchanging scenery tailored to both coastal beach lovers and outback adventurers.  

“The road trips in WA's Golden Outback are spectacular ranging from short 1-hour routes to multi-day adventures through a diverse range of landscapes and experiences. It's definitely a case of the journey being just as important as the destination.” said CEO of Australia's Golden Outback, Marcus Falconer. 

“Road trips, more than ever now, are a great way for people to get away from it all and focus on their connection with friends and family, whilst having a great adventure. Research also suggests that people are wanting to travel more consciously, supporting smaller communities and avoiding large crowds” he said. 

The Australia's Golden Outback region spans across 4 subregions covering Esperance & the Fitzgerald Coast, The Wheatbelt, The Goldfields and Gascoyne Murchison.  

The road trips in each subregion take on their lands theme and experiences.

• Esperance & The Southern Coast road trips take you through pristine coastal landscapes and bushland, including the Fitzgerald Biosphere coast, which is classed as one of the world's 'biodiversity hotspots'.
• The Wheatbelt, located in the southwest corner of WA, features road trips through quirky towns, silo art trails and huge towering granite outcrops.
• Kalgoorlie Boulder and the Goldfields road trips offer a real Australian outback adventure with a fascinating insight into the region's colourful gold rush history. Featuring historic buildings, character pubs, otherworldy art installations and eerie ghost towns.
• The Gascoyne Murchison region, located features the biggest rock (monolith) in Australia, Mount Augustus (twice the size of Uluru) and plenty of unique Station Stay accommodation for that true outback hospitality experience. 

The 25 Epic Roads Trips booklet is available as a hard copy version or an online flipbook and downloadable version. Please contact Australia's Golden Outback on email admin@goldenoutback.com to get a hardcopy posted out.

View and download: https://www.australiasgoldenoutback.com/page/golden-outback-holiday-planner

Or online Flipbook: https://user-85341288499.cld.bz/AGO-Planner-2022

Drop box link of images: https://www.dropbox.com/sh/a7kn9ozsbf8g4lc/AACuvgP94yiwvlI5GMnT1ViRa?dl=0

FOR MORE INFORMATION PLEASE CONTACT: 

Kelly Leonard 
Marketing Manager 
Australia's Golden Outback 
0422 944 382 
kelly.leonard@goldenoutback.com 

ABOUT AUSTRALIA'S GOLDEN OUTBACK 

Australia's Golden Outback (AGO) is the peak Regional Tourism Organisation with the key objective of increasing overnight leisure visitation to WA's Golden Outback region, covering some 54% of Western Australia, to intrastate, interstate and international visitors. In addition, AGO facilitates destination development, including operator capability building and experience development to develop visitor experiences that attract key target markets.

Facebook: /AustraliasGoldenOutback/

Instagram: /australiasgoldenoutback

YouTube: /user/AusGoldenOutback

LinkedIn: /company/australias-golden-outback