30 May 2003
Warner Bros. Movie World to launch MATRIX REVEALED - the Official Matrix Experience!

Warner Bros. Movie World

Warner Bros. Movie World to launch MATRIX REVEALED - the Official Matrix Experience!

Sets and props from The Matrix Reloaded to be displayed in a world first experience at Warner Bros. Movie World.

Warner Bros. Movie World announced today the launch of MATRIX REVEALED - the Official Matrix Experience due to open for the September Holidays 2003.

In a world first, and unique to Warner Bros. Movie World, a variety of original sets and props will be housed in MATRIX REVEALED, allowing guests to become acquainted with the world of the Matrix.

MATRIX REVEALED will bring to life the continuing story of Neo (Keanu Reeves), Trinity (Carrie-Anne Moss) and Morpheus (Laurence Fishburne) in the ongoing struggle against the machines and Agent Smith (Hugo Weaving).

MATRIX REVEALED will be a walk through experience allowing guests to immerse themselves in the world of the Matrix, brought to life through a mind bending display of original sets, props and artifacts. Warner Bros. Movie World is also working closely with Infograms, distributors of the official Matrix game �Enter the Matrix�, for the possible addition of interactive elements to enhance the experience.

Mr. Ken Minnikin, Director of Marketing for Warner Village Theme Parks said that securing the Official Matrix Experience for Warner Bros. Movie World was a real coup and something that will leave guests and Matrix fans awestruck.

�We are thrilled to house MATRIX REVEALED at Warner Bros. Movie World which will bring to life the world of the Matrix,� Mr. Minnikin said.

�Guests will get to experience an array of the sets, props and artifacts from The Matrix Reloaded ensuring an experience that is unrivalled anywhere else in the world.�

All of the original sets and props, originally made in Australia, will be reassembled by Mark Gatt who was a steel foreman on the set of The Matrix Reloaded and The Matrix Revolutions.

Brandi Exhibitions based at Geebung in Brisbane will be working in close consultation with Warner Bros. Movie World on the design, building and construction of MATRIX REVEALED.

Released in Australia on Friday, May 16 The Matrix Reloaded smashed the all time Australian box office record becoming the undisputed biggest opening three-day weekend ever. The film made a record $11,070,000.

MATRIX REVEALED will replace the Harry Potter and the Chamber of Secrets Movie Magic Experience, which will close May 31, 2003.

INTERVIEW AND PHOTO OPPORTUNITIES: � Interview opportunities exist with Ken Minnikin, Director of Marketing, Warner Village Theme Parks and Hanne Brandi from Brandi Exhibitions. � Photo opportunities include the Agent Smith�s clones from The Matrix Reloaded and the Matrix characters in one of their choreographed fight scenes at Warner Bros. Movie World.

For further media information please contact: Catherine Donovan Communication Executive Warner Bros. Movie World P: 07 5573 8315 M: 0407 384 832