NEW YORK, NY, July 6, 2015 – Spring O'Brien has won the Wales Government contract to provide PR and media services to promote Wales as a tourism destination during 2015/2016 working with UK partner Four Cymru.

Spring O'Brien, the full-service boutique communications agency specializing in travel and lifestyle marketing, will leverage longstanding relationships with A-list editors, journalists, producers and bloggers.  The agency will plan and execute a focused media relations and promotions campaign to help grow awareness of and tourism to Wales. Particular emphasis will be put on Wales' 2016 Year of Adventure theme.

The capital of Wales, Cardiff is located just two hours by train from central London. Wales offers a distinct Celtic culture and heritage as well as beautiful landscapes; from its magnificent castles and mountain bike trails to its sandy beaches and mountain summit views and there are no shortages of activities and breathtaking scenery. Home to three noteworthy national parks protecting an impressive 20 percent of the country, including Snowdonia National Park in North Wales, Brecon Beacons in mid-Wales and Pembrokeshire Coast in South Wales, there are plenty of spots to get out and explore the outdoors. Beyond the destination's 641 castles, majestic landscapes and limitless activities, Wales is also home to food as unique as the country itself. Packed with endless dining options from funky bistros, cozy cafes and multiple Michelin star restaurants to Welsh farmers' markets and the growing food festival scene, visitors have plenty of opportunities to try the delicious local specialties.

Founded in 1982, Spring O'Brien is an integrated marketing solutions agency specializing in travel and hospitality communications, developing customized public relations, social media and branding campaigns, as well as digital marketing and travel trade programs. The company is based in New York with affiliate offices worldwide.  Find us on Facebook and follow us on Twitter.

For more information please contact: Lauren Kaufman, (212) 402-1611 or laurenk@spring-obrien.com.  

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