Taipei, Taiwan (April 29, 2014) － W Taipei proudly announces the launch of its first beer, 5BEER, served exclusively at Woobar, the hippest place to be in town, a chic and cozy lounge during the day and a stylish, scintillating club by night. Crafted by “North Taiwan Brewery” with the finest selections of barley, hops and yeast, 5BEER delivers a slight roasted aroma, distinctive flavor and dry finish.

“Tea infused cocktails, ginger and kumquat flavored Taipei Mojito. We have created many beverages in our bars that are unique and related to Taiwan,” shared W Taipei General Manager Cary Gray, “Taiwan is also famous for its beer and we have discovered a few breweries producing high quality ones. We had a lot of fun brainstorming and tasting with the team to explore the taste of Taipei and Woobar. We are pleased with the results of 5BEER crafted by North Taiwan Brewery and look forward to introducing this product to the friends and fans of Woobar at W Taipei.”

The pronunciation of 5 in Chinese is similar to “woo” and that's the reason 5BEER in Woobar got its name. The vivid fuchsia color on the label design makes it stand out from the rest. What's so unique about this beer is that it went through the process of Secondary Fermentation in bottle which is similar to how Champagne is done. Upon pouring the 5BEER into a pint glass, you can see the gorgeous brown with light beige thick foam on the top. It smells lightly of roasted malts with a hint of sweetness. The taste is very smooth, heavier and bitterer body than a regular beer with hint of citrus and a semi-dry finish. 5BEER contains a higher alcohol percentage of 6% than the usual 3-5%.

In celebration of the Labors Day on May 1, as well the launch of 5BEER, all guests can enjoy “Buy Five Get One Free” from May 1 to May 31. For further information and reservations, please call +886 (02) 7703-8887 or visit: www.wtaipei.com/5beer. Follow W Taipei Facebook at www.facebook.com/wtaipei. Instagram and Twitter us @WTaipei #WTaipei.

About W Taipei

W Taipei, which opened to the world on Valentine's Day of 2011, is ideally situated in the midst of the buzzing Central Business District of Xinyi.  Destined to become a stylish meeting place for Taipei's trendsetters, business leaders and discerning world travelers, W Taipei is one of the city's largest luxury hotels, with 405 guestrooms showcasing spectacular urban views and views of the city's iconic Taipei 101 building. The hotel's design theme, “Nature Electrified” underscores all of its key features, from the signature restaurants and lounges to guestrooms that are each designed as private, quiet sanctuaries filled with natural materials, lush amenities and modern conveniences.  For reservations and more information, please visit www.wtaipei.com .

About W Hotels Worldwide

W Hotels is a contemporary, design-led lifestyle brand and the industry innovator with 45 hotels and retreats, including 15 W-branded residences, in the most vibrant cities and exotic destinations around the world. Inspiring, iconic, innovative and influential, W Hotels provides the ultimate in insider access, offering a unique mix of cutting-edge design and passions around fashion, music and entertainment. W Hotels offers a holistic lifestyle experience that is integrated into the brand's sensibility through contemporary restaurant concepts, glamorous entertainment experiences, stylish retail concepts, signature spas and inspiring residences. With more than 13 years of proven success, W Hotels is on track to reach 60 hotels by the end of 2015. W Hotels have been announced for Guangzhou, Milan, Shanghai, Beijing, Bogota, Abu Dhabi, Mumbai, Dubai, Jakarta, Panama, Muscat, and Sante Fe, Mexico, while upcoming W Retreats include Verbier, Goa, and Mexico's Riviera Maya. For more information, visit www.whotels.com. To live the W Hotels lifestyle 24/7/365, visit www.wresidences.com. Follow @WHotels on Twitter.