W Dubai – The Palm has appointed specialist luxury travel PR agency, Lemongrass Marketing, to manage their UK and Irish PR after the highly-anticipated opening in February, following a competitive pitch process.  W Dubai – The Palm represents a key launch for the brand, with Lemongrass Marketing responsible for all strategic communications in the region, with immediate effect.

W Dubai – The Palm, is the first W Escape in the Middle East, joining their portfolio of lust-worthy resort destinations across the world.  In a city where opulence has become the mundane, the newest property from W Hotels is set to reignite the flame, breathing vitality into the everyday and challenging preconceptions of Middle Eastern luxury. 

The new resort, proudly situated on the West Crescent of Palm Jumeirah, Dubai's most innovative and ambitious man-made island, will introduce a series of collaborations with international personalities, including world-famous Michelin-starred, Massimo Bottura and Akira Back, as well as W Hotels' signature WET Deck (beach and pool) and B&F Programming (beverage and food).

Speaking of the agency's appointment, Founder and Managing Director of Lemongrass Marketing, Mirjam Peternek-McCartney, said, “We are delighted to kick off our partnership with W Dubai – The Palm which opened February 1st 2019.  The brand is renowned for their disruptive approach to luxury travel and we are incredibly excited to join forces to execute an innovative, and highly successful launch in the UK market.”

Anne Scott, General Manager, W Dubai – The Palm, said, 'We are thrilled to be working with Lemongrass Marketing on this flagship property for W Hotels in the Middle East. They demonstrated a clear understanding of the brand and showed innovative creativity. We're looking forward to working together to make W Dubai – The Palm famous.”

Notes to Editor:

For more information please visit wdubaithepalm.com

For media enquiries please contact:

Donna Bennett – donna.bennett@lemongrassmarketing.com

Tom Robins – tom.robins@lemongrassmarketing.com

About W Hotels Worldwide

Born from the bold attitude and 24/7 culture of New York City, W Hotels, part of Marriott International, Inc., has disrupted and redefined the hospitality scene for nearly two decades. Trailblazing its way around the globe, with over 50 hotels, W is defying expectations and breaking the norms of traditional luxury wherever the iconic W sign lands. With a mission to fuel guests' lust for life, W ignites an obsessive desire to soak it in, live it up and hit repeat. The brand's provocative design, iconic Whatever/Whenever service and buzzing Living Rooms create an experience that is often copied but never matched. Innovative, inspiring and infectious, the brand's super-charged energy celebrates guests' endless appetite to discover what's new/next in each destination, to see more, feel more, go longer, stay later. For more information on W Hotels, visit whotels.com/theangle or follow us on Twitter, Instagram and Facebook. W Hotels Worldwide is proud to participate in Marriott Bonvoy, the new name of Marriott's travel program replacing Marriott Rewards®, The Ritz- Carlton Rewards®, and Starwood Preferred Guest® (SPG). The program offers members an extraordinary portfolio of global brands, experiences on Marriott Bonvoy Moments and unparalleled benefits including earning points toward free hotel stays and nights toward Elite status recognition. To enroll for free or for more information about the program, visit MarriottBonvoy.marriott.com.