Local BAFTA award-winning film maker Rob Whitworth has gifted his work and time in the form of a flow motion video - a title his dad came up with - of Norwich, to promote the city as an exciting destination to visit domestically and internationally. Working in collaboration with leading attraction Norwich Cathedral and destination marketing organisation VisitNorwich, it is planned the video will attract millions of views across digital platforms converting clicks into new visits to the city.

Rob's flow motion films are extraordinary, the idea being that he creates a single take in which the camera assumes the role of a character exploring a location in an impossible perspective. His film about Norwich will be his first UK short online film, and both the Cathedral and VisitNorwich are immensely proud to be working in partnership with Rob to tell the world a story about Norwich, the city of stories in a unique and visually exciting way.

Rob's new film is certain to capture the imaginations of discerning travellers and those interested in holidaying in the country they live in. With funding from Norwich Business Improvement District (BID), VisitNorwich is launching a targeted digital destination campaign to share Rob's film and other Norwich, the city of stories content, to inspire and attract more visitors to come and spend a day visit, short-break or longer stay in Norwich.  The four month digital campaign across YouTube, Google, Instagram and Facebook will primarily reach London households. These households will be a mix of adults and families interested in UK city breaks and day visits with interests in top attractions, great shopping, fun things to do and local food and drink, as well as those with a strong interest in culture.  

Nick Bond, Head of Tourism at VisitNorwich said, “Rob has produced a stunning film. We're so fortunate to be amongst a partnership of the willing - benefiting from Rob's unique skills, the Cathedral's initiative in commissioning the work, NBID campaign investment and our agency Fountain's digital marketing expertise, we are going show a lot of people in London some very appealing pictures of Norwich.”

Rob Whitworth, at the age of 35, is a truly accomplished British photographer and urban film maker working with high profile clients from around the world. Having graduated from Norwich School of Art & Design (now Norwich University of the Arts), Rob has won numerous awards, the latest being a TV Craft BAFTA for his sequences in Planet Earth II for the BBC Natural History Unit.

Rob's best known for work in hyperlapse and time-lapse photography and has received over 9 million views on his Vimeo channel. Norwich will be joining an impressive list of featured international destinations which includes: Ho Chi Minh City, Kuala Lumpur, Shanghai, Barcelona, Pyongyang, Dubai, Sydney, Istanbul and Singapore. Nearly all have received well in excess of a million online views.

Rob said “Norwich is a beautiful city with so much history. I've had a great time exploring and filming some of the sights during this project, experiencing some of the best views of Norwich with the aim of capturing them in the best light. When you live somewhere it's easy to not appreciate it, so it was cool to see a familiar place with fresh eyes.” 

Notes to editors

Please contact Melanie Cook, PR Manager at VisitNorwich - melanie.cook@visitnorwich.co.uk 01603 727939.

www.visitnorwich.co.uk
www.cityofstories.co.uk
www.cathedral.org.uk
www.robwhitworth.co.uk

VisitNorwich

·                     VisitNorwich is the destination management organisation for the Norwich area and is the tourism destination marketing function of Norwich Business Improvement District.
·                     Norwich BID is a not for profit company limited by guarantee funded by a levy on its member businesses.
·                     VisitNorwich is a discreet membership organisation within Norwich BID and its activities are funded by members, public sector stakeholders, including Norwich City Council and South Norfolk Council, and directly by Norwich BID.
·                      VisitNorwich's sole focus is to promote and develop the destination and support its members through collaborative marketing, research, information and business advice.
·                     Total value of tourism in Norwich is £703,601,515 (Destination Research: Economic Impact of Tourism report 2015). 
·                     In 2017 and 2014 VisitNorwich members won VisitEngland's Tourism Superstar award - Duane Dibartolomeo (Grosvenor Fish Bar) and Buz Allen (Potters Resort) respectively. VisitNorwich is the only DMO to have seen two members win since the award was launched in 2011.
·                     In 2016 VisitNorwich launched a series of short Norwich, the city of stories films for digital channels - viewed over 75,000 times.
·                     In 2016 Norwich BID launched a unique Christmas offer in Norwich which included the Tunnel of Light - a UK first. This led to a 2.5% increase in footfall compared to the same period in 2015.
·                     In 2012 Norwich became England's first UNESCO City of Literature. This accolade is a permanent status.
·                     In 2014 VisitNorwich - funded by the Norwich Business Improvement District -launched Norwich, the City of Stories a digital campaign which reached finalist status in the EDP Norfolk Tourism Awards 2015.
·                     In 2014 Norwich was named as one of Britain's Top 10 cities in The Telegraph Travel Awards.
·                     In 2014 The Norwich Lanes was crowned Great British High Street of the Year in the city category.
of the Year 2014. 

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