VisitBritain � the authority for tourism in Britain � has appointed Rupert Peters as Regional Manager for the Americas, based in New York City.

According to VisitBritain chief executive, Tom Wright:

�Rupert Peters brings a wealth of experience in international destination marketing to The Americas. He will play an integral role in positioning VisitBritain for growth in this market.�

Mr. Peters will be responsible for VisitBritain�s operations in Argentina, Brazil, Canada, and the United States. He will also spearhead VisitBritain�s business travel, consumer marketing and travel trade campaigns, as well as work closely with industry stakeholders to elevate Britain�s visibility in the region.

Rupert Peters has held several international managerial positions during his 18 year tenure with VisitBritain. Recently, he has served as Regional Manager, running operations in Australia and New Zealand from the Sydney office. He has previously held several managerial positions for VisitBritain, overseeing operations in the Middle East, Africa and Turkey, Spain and Portugal, as well as Sweden and Finland.

Rupert Peters says:

�Britain has diverse and unique products for the business and leisure traveller. I am honored to bring my international marketing experience to the Americas to position it for growth in the years to come.�

Born and educated in Britain, Rupert Peters graduated with an honours degree in Politics from Warwick University. He also holds an MBA from Warwick Business School. He currently resides with his wife and two children in Westchester County, New York. He is an avid sports fan with special interests in golf, rugby and soccer.

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For further information, please contact: Elliott Frisby, Senior Press Officer on 020 8563 3035, mob: 07951 996241

Notes to Editors � VisitBritain markets Britain to the rest of the world and England to the British, building the value of tourism by creating world class destination brands and marketing campaigns. It also builds partnerships with - and provides insights to - other organisations which have a stake in British and English tourism � VisitBritain offers a range of marketing opportunities and services for UK operators wishing to reach overseas markets. For further details, visit the website, www.visitbritain.com/ukindustry � An archive of media releases, information on VisitBritain's marketing activities, around 100 print quality, free-to-download images and more details about the work of VisitBritain in promoting Britain as a destination, can be found on VisitBritain�s new online press centre, www.visitbritain.com/presscentre