Journalists attending the TravMedia International Media Marketplace on January 26 in New York City will be the first to hear about West Hollywood's new brand, see the delicious new website components, and get a glimpse of the new ad campaign.  The tag line, "No apologies offered -- or required" sets the tone of this intriguing, unleash-the-imagination brand which will revealed more in the fashion sense of "unzipped" instead of marketing's traditional launch.

Visit West Hollywood's sassy branding teases out WeHo's best attributes.  It's sunny, with a temperate climate;  it's impervious to beach fog.  It's welcoming and accepting, with visitors making up about 25% of it's daily population, and home to the Abbey,  the most popular and iconic gay bar in the U.S. (just 32 years after the infamous 'Fagots Stay Out' sign was finally removed from a local bar.)  It's simultaneously hedonistic and healthy--with cold press juice bars, walkable 1.9 square miles of manicured neighborhoods and world-famous music strip, spin classes, al fresco yoga and roottop pools and tennis courts. But always red carpet-ready with glam makeovers, celebrity fav dining and a a design district thick with next-edge fashion for home and self.

Want to come?

Visit West Hollywood is giving away a four-night escape from reality including air, accommodations at brand spanking new hotel The James (opening late March 2017), celebrity dining experience with gorgeous locals, beauty and pampering treatments, outdoor and indoor fitness options, a little day drinking here and there, and special touches only WeHo can showcase.  Simply book an appointment with Visit WeHo PR rep Susan Wilson at IMM or find her during one of the social sessions.  Winner will be announced at the end of the day.

For more details, contact  Susan at susan.wilson@susanwilsonmarketing.com or 480-824-3015.

About Visit West Hollywood

Hi.  We're Visit West Hollywood, the marketing organization that invites visitors to the world's sexiest urban oasis, WeHo! Indulge in poolside pleasure, bleeding-edge design, and fresh nightlife all within 1.9 square miles.  No apologies offered or required.  Get with us on Facebook, Twitter and Instagram (@Visit/WeHo) www.visitwesthollywood.com

Media Contacts:

 Anne Van Gorp /Communications vangorp@visitwesthollywood.com

Susan Wilson/Public Relations susan.wilson@susanwilsonmarketing.com