IMM TravMedia – 2022

For a small country, Wales packs a lot in!  We're inviting visitors to explore everything that makes us uniquely Wales: the places, people, landscapes and adventures that you won't find anywhere else in the world.

Wales is about 180 miles (250km) long and 60 miles (90km) wide. It's easy to travel around and the scenery is constantly changing.  With around 20% of locals speaking Welsh as a first language, there's a strong sense of place too.

We're very proud of our Culture, which is written into our 641 castles (more per square mile than anywhere on earth), and seven National Museums.

Then there's the Landscape: big mountain ranges that fall away into farming heartland, fringed with a coastline that features hundreds of harbours, inlets, islands, and around 230 beaches.

We're exhibiting at IMM to introduce you to those what-life's-all-about moments. If you're looking for adventure, Wales is a natural-born playground. Our mountains and forests are criss-crossed with cycling and walking trails. The 870-mile (1,400km) Wales Coast Path runs the whole length of our coastline and we're celebrating its10th Anniversary this year. 

Whilst much of the UK and Europe is blighted by light pollution, in Wales there are hundreds of places to experience our natural wonders under dark skies. Some of them are obvious; Wales now has a network of International Dark Sky Reserves and Dark Sky Parks that astronomers have singled out as world-beating places to go stargazing.

With a warm welcome, food and drink made by passionate people, a capital city with creativity coursing through its streets, cottages and castles to stay in… there's a Wales made just for you. Come and see the Visit Wales stand and find yours.