Visit Monaco is launching its new international brand campaign, “Monaco, Everything At Once.”

The campaign is designed to roll out across Monaco’s key international target markets, including Australia and New Zealand, with the ambition of strengthening both awareness and desirability among leisure travellers.

As Guy Antognelli, Director of the Monaco Tourism and Convention Authority, explains:
“Monaco embodies a unique destination where every experience can be lived intensely and simultaneously. Through this campaign, we reaffirm our distinctiveness and our ability to offer, in a single place, an unparalleled richness of emotions and moments; a destination where every instant matters, and where everything truly happens at once.”

Alison Roberts-Brown, Regional Director ANZ of the Monaco Tourism and Convention Authority says:

“Monaco’s ability to deliver such a diverse range of high-quality experiences within such a compact destination resonates strongly with ANZ travellers. This new campaign is a playful expression of Monaco owning its unique positioning, bringing that promise to life in a compelling way and reinforcing its appeal as a must-visit European destination.”

One destination, countless experiences… all in one place

With the tagline “Monaco, Everything At Once.”, Visit Monaco highlights what makes the Principality truly unique: its ability to bring together a wide range of experiences within just 2 square kilometres. From major sporting events and fine dining to cultural experiences, wellness escapes, vibrant nightlife, and relaxing moments by the sea, Monaco offers it all in one compact destination.

The creative concept showcases Monaco as a multifaceted destination, where visitors can move seamlessly from one world to another, crafting their stay according to their mood and desires. This promise comes to life through a series of six visuals, each illustrating the diversity of experiences available. Supported by impactful headlines, these visuals depict iconic moments in the Principality, designed to capture attention and embody the campaign’s signature. Alongside this, a destination video extends the narrative, weaving together powerful, immersive scenes that convey the intensity and richness of Monaco. The rollout is supported by a digital strategy deployed across social media, as well as institutional and partner websites, and will be complemented by targeted media placements.

Assets

• Discover the campaign here:
  • Landing page
  • Video
  • Creatives (for any request to download the assets, please contact us)
• Free-to-use destination imagery – copyright © BVergely

Monaco Tourism and Convention Authority ANZ Contacts:

Claire Kaletka-Neil
Regional Manager Australia & New Zealand
Email: claire@tourismgarden.com.au
Phone: +61 (0)2 8206 9311

Alison Roberts-Brown
Regional Director, Australia & New Zealand
Email: alison@tourismgarden.com.au
Phone: +61 (0)2- 8206-9311
Mobile: +61 (0)401 250 165

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