AVIAREPS is the world's leading representation, marketing and communications company for the tourism, aviation, hospitality and food & beverage industry. The AVIAREPS tourism experts will work closely with Visit Maldives to ensure it is top of mind as a leading and safe haven destination, to raise awareness of the extensive unique experiences of offer and grow visitor numbers, holiday duration and expenditure from UK travellers.

Nestled in the heart of the Indian Ocean, the Maldives is an archipelago consisting of 1,190+ islands, of which only 200 are inhabited. The country is famous for its picture-perfect tropical islands with beautiful white sandy beaches, crystal blue waters, vibrant culture, colourful coral reefs, abundant marine life and welcoming – voted 'The World's Leading Destination 2020' by the World Travel Awards. The Maldives is home to luxurious world-class resorts, with each established on a private island, giving rise to the concept "One island one resort". These islands are naturally distanced from each other, allowing safe and serene holidays.

The Maldives is well connected with the rest of the world: Several flights from Europe, Middle East, and South East Asia operate to Velana International Airport, the main gateway to the Maldives.

Thoyyib Mohamed, Managing Director, Visit Maldives said: “We are delighted to start working closely with Aviareps to represent our magnificent and unique islands of the Maldives in the United Kingdom. This is a crucial moment for us to promote our beautiful destination when holidays are picking up and the travel industry has started to recover. We have a numerous, affordable and convenient offer of travel experiences surrounded by stunning turquoise waters. We want travellers to know that we are fully prepared to greet them and we are excited to have the support and long-standing expertise of Aviareps to help us spread the message of Visit Maldives as one of the safest destination due to its unique geographical formation of the islands.”

Joy Lacana, Head of Tourism, AVIAREPS UK said: “We are honoured that Visit Maldives has entrusted us to represent them in the UK. The Maldives remains a safe haven destination as a result of the unique one-island-one-resort concept and stringent safety measures put in place across all the tourist establishments. As travel opens up again, we look forward to utilising our expert knowledge of the local market to promote the Maldives' exceptional touristic offerings to travellers.”

-End-

About The Maldives Marketing & PR Corporation (MMPRC)
The Maldives Marketing & Public Relations Corporation (MMPRC) is the national tourism office of the Maldives responsible for carrying out promotional activities to become the most preferred island destination of the world under the theme of the Maldives...the Sunny Side of Life; whilst adhering to its mission to promote quality and sustainable growth in the local tourism industry to deliver long term economic, social and cultural benefits to the country.

About AVIAREPS
AVIAREPS is the world's leading international sales, marketing and communications company for travel and lifestyle brands. Since the company's founding in Germany in 1994, its talented team of local travel experts has helped more than 250 clients grow their business around the world, utilizing the group's diversified service portfolio that encompasses everything from GSA and public relations services, to IT, web design and virtual events. The AVIAREPS global network now spans 67 owned offices in 45 countries across six continents.

For more information about how our local expertise and global reach can help your business grow around the world, please visit www.aviareps.com. Stay up to date by checking out our Newsroom, or follow us on Facebook, LinkedIn and Instagram.

For high-resolution images and logos please contact Maldives.UK@Aviareps.com