VisitGuernsey has re-launched a pioneering social media campaign, LoveGuernsey, with the aim of socially engaging Guernsey fans to promote the island.

The 2013 campaign, will focus on social media channels. Visit Guernsey will be asking Guernsey fans and holidaymakers to upload their favourite photos memories, pictures, tips and anecdotes to Facebook  (www.facebook.com/VisitGuernsey) and Twitter (@visitguernsey) using #loveguernsey.

The campaign hopes that those that love Guernsey will share their memories, anecdotes, stories and images of the island as a holiday destination which will encourage others to holiday on the island!

The key aim of the campaign is to re-ignite and share the love and nostalgia for traditional Guernsey holidays; a key selling point for the island and a pull factor for visitors. Visit Guernsey believes that the elements that make up the ‘traditional Guernsey holiday’; the outdoors, clean beaches, fresh air, clifftop walks, the relaxed pace of island life and activities such as rock pooling, swimming and picnicking  are increasingly popular right now and using real people’s experiences of the island helps bring it to life for prospective visitors.
 

To provide a great incentive to upload memories, anecdotes and photos Visit Guernsey is running a competition with leading tour operator to the island Channel Islands Direct (http://bit.ly/15ybj25) to find the most beautiful photo of Guernsey or the most evocative anecdote.
 

Channel Islands Direct will be offering a short break for two including return flights from a selection of regional UK airports and accommodation for three nights in a four star hotel on the island, plus car hire to ensure the winning couple is able to explore the stunning history and scenery of this island. To be in with a chance of winning start sharing on Twitter and Facebook

For those not lucky enough to win but keen to have their own nostalgia-filled experience of Guernsey, Channel Islands Direct has some great special offers on holiday packages to the island this summer, including the following:

Four night packages at the three-star La Villette Hotel and Leisure Club include a free night from now until October. Prices start from £195 per person in May, which includes four nights accommodation with breakfast, plus ferry crossing from Poole to Guernsey with Condor Ferries as a foot passenger.

For a luxury break on the island, Channel Islands Direct offers a free night on selected packages to the four-star Bella Luce Hotel. A free night is offered on five night packages between June and September, starting from £479 per person in May. The price includes five nights accommodation with breakfast, plus ferry crossing from Poole to Guernsey with Condor Ferries as a foot passenger. 

Guests staying at the four-star St Pierre Park in St Peter Port will receive a free upgrade to a lake or garden room when booked with Channel Islands Direct. On selected dates and packages, a free night is also offered. Prices for a five night package at St Pierre Park in July and August start from £375 per person, including five nights accommodation with breakfast, free room upgrade, and ferry crossing from Poole to Guernsey with Condor Ferries as a foot passenger. 

Packages of at least seven nights to the two-star L’Eree Bay offers a half board for half price option on stays between June and July and in September and October. Prices from £309 per person for a seven night stay in June, which includes accommodation, breakfast and ferry crossing from Poole to Guernsey with Condor Ferries as a foot passenger.

For more information on Guernsey holidays please visit: http://bit.ly/15ybj25

Chris Carter, interim marketing director at VisitGuernsey comments, “Everyone knows that pictures and sharing memories can really promote a destination and bring it to life for prospective visitors. The launch of LoveGuernsey sees us harnessing those that love Guernsey already to show the rest of the world what a unique holiday destination it is. And with a chance to win a short break to Guernsey what better incentive could there be to start sharing the love!”

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For further general information on Guernsey, please visit www.visitguernsey.com

For further information on LoveGuernsey please visit www.vistguernsey.com/loveguernsey

For any press enquiries please contact Jules Ugo or Amelia Astley Birtwistle on firstname@lotus-uk.co.uk or call the office on 0207 953 7470