Tallahassee, Florida -- VISIT FLORIDA is publishing a rich report of travel stories written, photographed and filmed by veteran journalists with long associations to such trusted news sources as the Miami Herald and Tampa Bay Times.
 

In 10 months, VISIT FLORIDA has produced more than 250 pieces of journalism, including videos, in English and Spanish. And it’s offering it for free.
 

So far, several media partners are running this content -- such as the Tampa Bay Times, Palm Beach Post and Philly.com.
 

Among the stories of Florida are these:

-- videos on wreck diving, Flamenco dancing, alligator meat, and a little jolt of inspiration called the cafecito;

-- photo essays on small-town downtowns, Florida's "mountains" and John F. Kennedy's island bunker;

-- and written reports on drive-in movie theaters, autism-friendly hotels and the economic engine that is Florida golf.
 

Come see VISIT FLORIDA’s Laura Cassels in the Pow Wow Media Marketplace on Monday at table 15, or contact her at 1 (850) 570-3143. Her e-mail is lcassels@VISITFLORIDA.org
 

Or reach out to Senior Editor Kevin McGeever, a former newsroom leader at the Tampa Bay Times for 27 years. Email kevin@visitflorida.org or call him in Florida at 850-345-9814.
 

As the state's No. 1 industry, tourism was responsible for welcoming 82.3 million visitors in 2010 that spent more than $62.7 billion, generating 22 percent of the state's sales tax revenue and employing nearly 1 million Floridians. For every $1 spent on tourism marketing, VISIT FLORIDA - the state's official tourism marketing corporation - generates more than $177 in tourism spending and $11 in new sales tax collections, paid by visitors, not residents. VISIT FLORIDA promotes tourism to Florida through sales, advertising, promotions, public relations and visitor services programs. As a public/private partnership, VISIT FLORIDA serves nearly 10,500 tourism industry businesses, including 2,800 invested Partners, 7,700 web affiliates and major strategic alliance partnerships with Disney Destinations, Dollar Rent A Car, The Hertz Corporation, SeaWorld Parks & Entertainment and Universal Orlando. To learn more about VISIT FLORIDA, please go to www.VISITFLORIDA.com or or follow our corporate blog at www.SunshineMatters.org.