London-based communications agency Black Diamond has been appointed by Visit Dana Point to actively market and promote Dana Point, California in the United Kingdom (UK) and Ireland.

An industry leader providing PR & Representation in the UK & Ireland for multiple US destinations, including Visit California, plus more than a dozen regions within the state, Black Diamond will serve as Visit Dana Point's first appointed international PR agency. The remit will focus on building awareness and desirability to drive visitation to Dana Point, and its year-round offering.

The luxury hotel product, suitability for families and iconic surfing heritage will be a key focus of PR endeavours for Dana Point, as well as its relaxed pace of life, renowned whale watching and welcoming locals. Centrally located an hour's drive either side of Los Angeles and San Diego, Dana Point is within easy reach for UK travellers with non-stop flight services from multiple airlines, including British Airways, Virgin Atlantic, Norwegian Air and Air New Zealand. With 6.5 miles of stunning coastline, an ocean-view golf course and beaches for all surfing abilities, it's the ideal spot for those seeking a truly laid-back Southern California experience.

Commenting on the appointment, Jonny Westom, Executive Director at Visit Dana Point, said: “We are thrilled to announce the appointment of Black Diamond to build awareness of Dana Point in the UK and Ireland and promote the diversity of what we have to offer in the region. This is the first time Visit Dana Point has appointed an international PR agency and we are excited to raise our profile in this important market.”

Guy Chambers, Managing Director at Black Diamond, said: “We look forward to working with Visit Dana Point to showcase this aspirational destination and showcase something new to the UK traveller.”

Visit Dana Point will also undertake their inaugural visit to the UK and Irish market next month, as part of the Visit California Sales and Media Mission, also run by Black Diamond, and will meet with key industry in Dublin, Glasgow and London.

Black Diamond brings to the account a wealth of destination positioning experience, having retained a number of travel and tourism clients over its 25 years in business.

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For media enquiries, contact:

Julia Thomas, jthomas@blackdiamond.co.uk, +44 202 240 4071

Emma Westman, emma@blackdiamond.co.uk, +44 207 257 6189

About Dana Point:

Located along South Orange County's extraordinary Coastal region, halfway between Los Angeles and San Diego, Dana Point is a year-round destination with a historically deep connection to the ocean, and endless opportunities to explore. Always comfortable and inviting, Dana Point is home to pristine beaches, Cliffside eateries, renowned whale watching, world-class boating, and endless opportunities to catch a wave or explore the city's strong surf heritage. Travellers and groups of all sizes enjoy oceanfront accommodations featuring world-class spas, dining, golf and pools at DoubleTree Suites by Hilton Doheny Beach, Laguna Cliffs Marriott Resort & Spa, Monarch Beach Resort and The Ritz-Carlton, Laguna Niguel. For more information, visit visitdanapoint.com or follow us on Instagram and Facebook at @mydanapoint.

About Black Diamond:

Black Diamond is a full service integrated communications agency offering public relations and travel trade representation, creative solutions, media planning and buying, alongside digital development and content production. Black Diamond specialises in the travel and consumer industries. Existing clients include Visit California, Travel Portland, Colorado Tourism Office, Alterra Mountain Company, Visit Seattle and Visit Santa Barbara. The company has a total of 30 travel clients. For information about Black Diamond, visit blackdiamond.co.uk.