Virgin Limited Edition is thrilled to announce that the winning agency of its 'Best Dressed' window competition is Symphony World Travel. Agents were asked to come up with window displays using a merchandising kit and their own props and creative flair to promote the Virgin Limited Edition portfolio.
Karen Moth, Travel Consultant at the Kingswood branch of Symphony World Travel commented: "We're really excited that we've won the competition. We always try to make our windows eye-catching and creative. It does draw customers into the agency. Themed windows seem to work better than piles of window stickers showing offers!"
The prize for the window dressing competition is a luxury three night stay at The Lodge a Swiss mountain retreat in Verbier - during summer 2014.
Judging the shortlist was Lucy Huxley, Editor-in-Chief of Travel Weekly Group, who commented: "I knew Travel Weekly readers were creative, but I was blown away by the windows they decorated for this competition - simply stunning. They certainly didn't make life easy for me as a judge! Karen Moth of Symphony World Travel edged ahead with two beautifully designed but contrasting windows showcasing two fabulous properties.
"It's great to see Virgin Limited Edition working with the trade in such an innovative way, and I'm sure Karen can't wait to redeem her prize and experience the brand's signature luxury with a stay at its Verbier mountain retreat - The Lodge."
Virgin Limited Edition's Regional Director of Sales for UK and Europe, Natalie Odenbreit said: "We held this competition last year and it was a fantastic success and I'm pleased to say that this year was no different. It's a great way to inspire agents to engage their existing customers and potential clients with a little creative flair. We're thrilled with all the entries; the effort that has gone into them has been incredible and we want to thank all those who took part.
For the agencies that entered but didn't win Virgin Limited Edition will be offering each agency 4 tickets to a pre-club night at The Roof Gardens before the 1st of April on a Friday or Saturday evening.
For further information, please contact:
Charlotte Tidball charlotte.tidball@virginlimitededition.com
Tel: +44 (0)20 8600 0468
Notes to Editors:
Terms & Conditions of the The Lodge prize:
- The prize is valid during the summer season only for stays made from 6th June 2014 until 29th September 2014
- This prize is non-transferrable and has no monetary value
- This prize must be consumed by an employee of the winning Travel Agency
- * Return transfers include train tickets provided between Geneva Airport and Le Chable, then road transfers to/from The Lodge.
Virgin Limited Edition is an award-winning collection of unique retreats, chosen for their beautiful locations and magnificent surroundings; each offers a sense of fun, style, luxury and exceptional personal service. The group includes Necker Island in the Caribbean's British Virgin Islands, Ulusaba Private Game Reserve in South Africa, The Roof Gardens and Babylon Restaurant in London; Kasbah Tamadot in Morocco, The Lodge in Verbier, Necker Belle, a 105 foot luxury catamaran, Necker Nymph, a three man aero submarine. and the latest addition to the collection, Mahali Mzuri, a luxury safari camp in Kenya.
Virgin Limited Edition aims to make a credible contribution towards creating a sustainable economy and to meet or exceed the expectations of our customers and stakeholders.
For bookings please call 0800 716 919 (toll free) or +44 (0) 208 600 0430 alternatively visit www.virginlimitededition.com for more details.