Virgin Holidays Cruises has launched a FREE, new and exclusive �Luggage Chauffeur� service, collecting holidaymakers� bags from their homes, whisking them safely to the cruise ships and back home again.

The service � an industry first - is exclusive to all Virgin Holidays Cruises customers embarking on P&O, Princess and Cunard cruises sailing from Southampton and is available to and from any UK address. One bag per person from home to the ship cabin is included in the price of the cruise holiday, with extra bags charged at �35 per bag, each way. A generous 30kg allowance per bag means holidaymakers are encouraged to pack an extra cocktail dress (or two�!) for their cruise knowing that all the heavy lifting is taken care of.

Leslie Peden, Managing Director of Virgin Holidays Cruises said of the new service, �It�s our focus to make holidays as smooth sailing as possible and the introduction of the Luggage Chauffeur service for Southampton departures means that this begins the moment our customers step out of their front door. We�re excited at the convenience this service offers and expect to see Luggage Chauffeur rolled out across other Virgin Holidays Cruises destinations in the future.�

For customers choosing to take advantage of the return service, a clearly marked Virgin Holidays Cruises Luggage Chauffeur will meet them in the Arrivals Hall in Southampton to take their luggage homeward bound!

Visit www.virginholidayscruises.co.uk or call 0871 781 9893 to book.

All enquiries to Anna Whitaker, PR Executive, Virgin Holidays Cruises 01293 496184 anna.whitaker@virginholidays.com

Notes to Editors:

� Holidaymakers� luggage is transported safely and securely, with bags held in monitored locations throughout transit and is fully trackable � Luggage will be collected within 48 hours before departure depending on the customer�s address. A Virgin Holidays Cruises branded Luggage Chauffeur courier will contact holidaymakers approximately 14 days before the departure date to arrange a collection date and time � One bag per passenger, one way is included in the price of the holiday and additional bags and/or legs are chargeable at �35 per item � Where customers are already booked for departures from April 2010, Luggage Chauffeur can be added at an additional charge of �35 per item � Service operates seven days a week � Standard weight restriction of 30kg per item of luggage applies (23kg for transatlantic cruises from Southampton) � Luggage Chauffeur is currently available on minimum seven night cruise itineraries � Full Terms & Conditions can be found at www.virginholidayscruises.co.uk