15 Jun 2005
Virgin Atlantic today announced that it has teamed up with its Australian sister airline Virgin Blue for a codeshare agreement effective from 17 July 2005.
In keeping with both Virgin airlines� history of innovation, the codeshare is possible due to a world first technology breakthrough. The IT teams of Virgin Atlantic, Virgin Blue and Navitaire will roll out new codeshare technology successfully linking the unique Navitaire �Open Skies� reservations system utilised by Virgin Blue and many of the world�s low cost carriers with the more complex traditional reservations system used by Virgin Atlantic.
The development allows Virgin Atlantic, which currently flies daily from London Heathrow to Sydney via Hong Kong, to extend its flights to the region - through a codeshare service operated by Virgin Blue - to Melbourne, Brisbane, Adelaide, Cairns, Gold Coast and Coolangatta. Passengers flying on both award-winning airlines will benefit from being able to: - Travel to, from and within Australia on a single Virgin Atlantic code on designated services. - Enjoy smooth and hassle free domestic and international connections between the two award-winning Virgin airlines, be it for tourists wanting to travel to some of Australia�s stunning destinations or Australian�s keen to experience Hong Kong and London and beyond. - Seamlessly book both their Virgin Atlantic and Virgin Blue flights at the same time via Virgin Atlantic reservations, removing the complicated process of multi-booking for various domestic and international flights.
Virgin Atlantic Head of Asia Pacific, Mackenzie Grant, said:
�This dynamic new code share partnership sees the marrying of two airlines with a history of award-winning service and innovative products.
�The benefits of this world�s first partnership are clear. Codeshare flyers will now benefit from Virgin Atlantic�s product, services and extensive international network while Virgin Blue�s broad Australian coverage opens up some of Australia�s most beautiful destinations to inbound travelers.
�Passengers currently flying on Virgin Atlantic are already enjoying an unrivalled flying experience with the Upper Class Suite � with the biggest fully flat bed in business class, an onboard bar and inflight beauty therapy - and our groundbreaking product, Premium Economy, we are proud to extend our services, through our sister airline, to a wider Australian audience�.
Virgin Blue Chief Executive Officer Brett Godfrey said
�It�s an exciting step forward as it streamlines the process of booking �Virgin all the way� making it easier for travel agents to book our passengers on both airlines.
�It also signals how, together, we can make a growing contribution to Australian inbound tourism, offering multi destination Australian itineraries in Northern Hemisphere markets to bring visitors into Sydney on Virgin Atlantic�s flights from London, and flying them further in Australia onboard Virgin Blue.
�At a technical level we�re also pretty pleased to again be an innovator, thanks to the IT teams of Virgin Atlantic, Virgin Blue and Navitaire to roll out the new codeshare technology."
--ends--
For further information please contact the Virgin Atlantic Press Office on 01293 747373 or log onto www.virgin.com/atlantic
For further information for Virgin Blue please contact Heather Jeffery, General Manager of Public Affairs Tel: 0412 922 122 Email: heather.jeffery@virginblue.com.au Since it was founded in 1984, Virgin Atlantic Airways has become Britain�s second largest carrier serving the world�s major cities. Now based at both London�s Gatwick and Heathrow airports, it operates long haul services to twenty four destinations world-wide. Virgin Atlantic has enjoyed huge popularity, winning top business, consumer and trade awards from around the world. The airline has pioneered a range of innovations setting new standards of service, which its competitors have subsequently sought to follow. Virgin Atlantic currently has a fleet of 32 aircraft which includes thirteen 747s and nine A340-300s and ten A340-600s. Award winning airline Virgin Blue and sister carrier Pacific Blue currently operate a fleet of 50 modern Boeing 737 aircraft flying to 21 destinations across metropolitan and regional Australia, as well as four International destinations taking in New Zealand, Vanuatu and Fiji. For Virgin Blue bookings log on to www.virginblue.com.au or call 13 6789. For Pacific Blue bookings log on to www.flypacificblue.com or call 13 1645 from Australia or 0800 670 000 from New Zealand. Virgin Blue was recently named OAG Best Low Cost/No Frills Airline of the Year 2005, for the second year in a row, in recognition of its high standards within the global aviation industry. About Navitaire
Navitaire provides reservation, direct distribution, revenue protection, operations recovery, decision-support and passenger revenue accounting technology to the airline industry through its hosted delivery model. The company's worldwide customer base comprises more than 45 airlines, including six of the world's 10 largest airlines, and such successful carriers as jetBlue, AirAsia, AirTran, GOL, Ryanair, Continental Airlines and Air New Zealand. A wholly owned subsidiary of Accenture, Navitaire is headquartered in Minneapolis, with offices in Salt Lake City, Austin, Sydney, Manila and Prague. Its homepage is www.navitaire.com.