VICEROY CENTRAL PARK LAUNCHES NEW BEHIND-THE-SCENES SHOPPING TOURS

-New Partnership with New York shopping tour specialist Shop Gotham provides access to the city's best kept shopping secrets -

London, October 11 2016 – As the dust settles on the Spring/Summer 17 Fashion Weeks, shopaholics will be able to get their next fashion fix at Viceroy Central Park which has joined forces with New York insider shopping specialist Shop Gotham, offering behind-the-scenes experiences in the shopping mecca that is The Big Apple.  Guests can choose from an Insider's Garment District Tour or a Chic Boutique Tour of the best hidden SoHo and Nolita retail outlets.

Garment District Tour

This three hour tour includes six private visits to wholesale designer showrooms in the Midtown Garment District area, all favourites of fashion designers, stylists, fashion editors and buyers. Visitors will have the opportunity to buy gorgeous designer clothes and accessories with discounts of up to 70 percent.  There will also be the opportunity to meet some of the designers who will give the low-down on the fashion scene in New York and history of the area, as well as a list of the much-coveted sample sales happening around town that week.

Chic Boutique Tour

Get under the skin of New York's celebrated side by side SoHo and Nolita neighbourhoods, brimming with independent designers, pop-up boutiques, emerging brands and sample sales. Accompanied by an expert shopping guide, visitors will discover some of the neighbourhood's best-kept secrets as well as an overview of the history and tips on the latest 'must-have' pieces for autumn/winter 2016.  Guests will also enjoy exclusive discounts of up to 20 per cent in some of the boutiques that can be used all day.

Following a day of retail therapy, guests can relax over delicious seasonal cocktails at the hotel's legendary rooftop bar, The Roof, boasting panoramic views over Manhattan, whilst admiring the new purchases.

Viceroy Central Park's Shop till You Drop Package starts from $334/£263 per person and includes:

·         Overnight accommodation

·         One Insider Shopping Tour Experience – choose from Garment District* or **Chic Boutique Tour

·         Two complimentary drinks at The Roof

*Tours available on Wednesday, Thursday and Friday

** Tours available Friday, Saturday and Sunday

To book or to find out more information about Viceroy Central Park's Shop Till You Drop package please visit: http://www.viceroyhotelsandresorts.com/en/newyork/reservations/shoppingpackage

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Notes to editors

Representing the next generation of New York luxury hospitality, Viceroy Central Park is Viceroy Hotel Group's first branded property in Manhattan. Uniting some of the most prestigious names in development, architecture, design, nightlife and cuisine, the 29-story hotel sits on the iconic West 57th Street – a central thoroughfare in Midtown combining business and pleasure for both locals and visitors. Designed by powerhouse firm Roman and Williams, Viceroy Central Park articulates a vision of downtown allure without compromising on uptown sophistication. The hotel boasts a striking double-height lobby, bespoke interiors, sweeping public spaces and top-of-the-line amenities in 240 luxury guestrooms. On the hotel's ground floor, revelers can visit Kingside, a bar and restaurant featuring Gerber Group's renowned bar programme alongside Chef Marc Murphy's interpretation of New American Cooking, as well as expansive global wine offerings, regionally brewed craft beers and small-batch spirits.    Capping the top of the hotel is Gerber Group's The Roof, a stylish lounge and outdoor terrace that has become a Midtown hotspot, boasting awe-inspiring views of Central Park, a rotating selection of innovative seasonal cocktails and tempting small plates. For more information and to make a reservation visit www.viceroyhotelsandresorts.com/newyork.

Founded in 2001, Shop Gotham is NYC's most established shopping tour company for visitors, offering thoughtful, fun and innovative journeys into the uber fascinating world of NYC fashion shopping.  As shopping is not a "one-size-fits all" activity, Shop Gotham offer several programs and multiple destinations to choose from. Each focuses on one rich neighbourhood, editing down the choices to the worthwhile designer showrooms and stores suitable to the visitor(s). Each program also allows for special benefits not available to the independent shopper, including:  Insider Access to designer showrooms, the chance to purchase at wholesale, exclusive retail discounts and/or opportunities to meet and talk with designers.

Viceroy Hotel Group delivers one-of-a-kind lifestyle experiences that bring together provocative design and intuitive service in sought-after locations. Signature brand amenities and services created for the diverse business and leisure guests include dynamic dining venues featuring world-class culinary talents and destination spas specializing in health, fitness and beauty. Current properties include hotels and resorts in Abu Dhabi, Beverly Hills, New York, Riviera Maya, San Francisco, Santa Monica, Snowmass, St. Lucia and Zihuatanejo with forthcoming openings in Algarve, Buenos Aires, Cartagena, Chicago, Dubai, Panama and Turkey. Viceroy Hotel Group is a member of the Global Hotel Alliance (GHA) DISCOVERY, a unique loyalty program offering exclusive benefits and experiences to its members, at over 550 hotels around the world. For more information, visit www.viceroyhotelsandresorts.com. Follow Viceroy Hotel Group at facebook.com/viceroyhotelgroup and on Instagram @viceroyhotels.