AirAsia Japan announces to start a new brand called "Vanilla Air" from November 1, 2013 with an expiration of operations of AirAsia Japan on October 31, 2013. The new company and brand name are written as follows;

Brand name: Vanilla Air
Company name: Vanilla Air Inc.

Tomonori ISHII, the Representative Director and president of AirAsia Japan comments, "We will change freshly as 'Vanilla Air', the visionary LCC to connect mainly between Tokyo (Narita) and domestic/international resort destinations from November 1, 2013. The simple and sophisticated flavor of Vanilla is popular among people worldwide. Besides, the aroma makes people relaxed and satisfied. Same as such vanilla, we would like people in Japan, Asia and then all over the world to enjoy air travels easily and to have a rewarding and happy leisure."

Further details including new routes and sales will be announced in late September and planning to start operations in late December of 2013. The three ambitions of Vanilla Air:

Simple: Easy and No Stress. Our Service is simple to understand for all guests and to choose to fit each.
Excellent: Stable and High Quality. We provide Japanese quality of service which is simple but courteous. Vanilla is grown by many efforts of producers to keep stable, high quality.  
New Basic: New standard of air travel. We satisfy guest's necessities for transportation and step ahead toward higher satisfactions.  

Logo of Vanilla Air: The design of Vanilla Air's logo is inspired by a flower of Vanilla, and then flower petals to open up expect to widen our routes to connect Japan to the world. Expressing the visionary LCC to connect mainly between Tokyo (Narita) and domestic/international resort destinations, our brand is colored with "Sky Blue" and "Vanilla Yellow". Blue as sea and sky feels comfortably freedom and relaxing time, plus yellow as sun radiates a feel of happiness and brightness.