An estimated 70 million people around the world saw Puerto Vallarta’s new campaign with Riviera Nayarit during this past weekend’s Mayweather vs. Canelo match when Mexico’s new campaign, “Live it to Believe it” was featured during the commercials.

 
Puerto Vallarta, which recently partnered with Riviera Nayarit, the Mexico Tourism Board and the governments of the states of Jalisco and Nayarit to promote the sister destinations under the slogan Vallarta-Nayarit, is currently in the middle of an aggressive and innovative initiative designed to provide concrete results, including the addition of new flights from Lansing, St. Louis, Rockford, New York, Philadelphia, Chicago, Los Angeles, Milwaukee, Minneapolis, Denver, Calgary, Montreal, Toronto, Vancouver and Winnipeg.

The Vallarta-Nayarit campaign is expected to increase visitors to the destinations by 103,186 with a 20% increase in room occupancy between 2013 and 2014.
 
It is estimated that the cost of the Vallarta-Nayarit campaign will be $11.2 million USD funded by the Puerto Vallarta Tourism Board, the destination’s hotels and international airport (PVR) and the other government partners involved.
 
Cooperative advertisements will be done with Alaska Airlines, Apple Vacations, Expedia, Funjet, Gogo Vacations, Orbitz, Pleasant Holidays, Travel Impressions, Travel Leaders, Travelocity, US Airways, United Vacations, Delta Air Lines, Aeromexico Vacations, Priceline, Vacations Express, Air Canada, Itravel 2000, Sunwing, Transat, Virtuoso and will be promoted in outside and electronic media, including Travel Weekly, Travel Pulse, Travalliance, Vacation Agent, ABC Television, Weather Network TV, Elle Magazine, Go Magazine, Bridal Guide, Boston Globe, New York Times and others.

Download the Vallarta-Nayarit Press Kit including video please click here.
For Puerto Vallarta's Press Kit, please click here.
For high definition images of Puerto Vallarta, please click here.
Additional information on Puerto Vallarta is available at www.visitpuertovallarta.com