Utell Hotels & Resorts has reported strong year-on-year revenue increases for many of its top global hotels, with some top customers reporting gains as high as 68%.

The representation service of Pegasus Solutions, dedicated to helping hotels compete successfully, saw its promotions and campaigns directly boost bookings among its member hotels worldwide. These gains demonstrate Utell�s value to independent properties and group hotels, according to Ric Leutwyler, president of Utell.

�Hoteliers are braving a challenging economic environment that requires them to seize every revenue opportunity,� Leutwyler said. �For independent hotels that compete with the big brands for global travellers, this requires developing a sound strategy, which Utell provides. As a result of our joint planning and execution, many of our top customers are seeing excellent growth rates of 20% to 30%, or more in some cases.�

Utell members reap the benefits of preferred agreements with major corporations, travel management companies and consortia groups. They enjoy �preferred supplier� status with 36 leading travel agencies in Europe, ASPAC and the Americas, including three of the largest global players. These advantages have helped hotels like Rotana surpass expectations with Utell, added Michael Marshall, Rotana�s corporate vice president of sales & marketing.

�As the leading hotel chain in the Middle East and North Africa, Rotana, with the help of Utell, has seen a 50% increase in revenue from Utell to-date this year,� said Marshall. �Utell has helped us leverage our brand�s potential on a global scale to gain vital exposure through international corporate travel programmes, branded rate programmes for travel agents and consortia, and annual campaigns with call centres in Europe.�

Representing more than 1.3 million rooms on six continents, Utell is the world�s largest hotel sales, marketing and representation service. Recently reporting an 89% increase in the number of hotels requested for global corporate travel programmes, Utell also is adept in attracting business from a wide swath of travellers. This universal offering has helped the Golden Apple Hotel in Moscow realise a staggering 68% revenue increase.

�From day one, Utell has seized every opportunity to help us boost revenue,� said Maxim Golovatch, General Manager, Golden Apple Boutique Hotel. �As a city centre boutique hotel, we strive to attract both corporate and leisure guests, which Utell tackles, and succeeds at, with great aplomb.�

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About Utell Hotels & Resorts Utell� Hotels & Resorts is the representation business unit of Pegasus Solutions. This includes both the Utell and Unirez representation services which enable nearly 11,000 independent and small group hotels in over 130 countries to compete globally.

Established almost 80 years ago, Utell is the world�s largest and most experienced sales, marketing and distribution service for hotels. With a comprehensive international portfolio that encompasses luxury, boutique, value, business and resort properties, Utell caters for a variety of accommodation requirements for both business and leisure travellers.

Utell�s products and services are used by thousands of travel agencies worldwide in addition to major TMC�s and consortia groups. Visit www.utell.com.

For further information, please contact: Mandy Zakhour, Utell, +44 (0) 20 8490 4877 Mandy.Zakhour@pegs.com

UK Utell Press Office at Mango PR utell@mangopr.co.uk Rob Bates: +44 (0) 20 74 21 2507 / Anna Francis: +44 (0) 20 7421 2506