Connect2Social gives all types of WiFi provider, including hotels, restaurants, bars, conference centres, airports, event organisers and more, the opportunity to identify the customers who are using their free WiFi service and connect with them directly.

Using state-of-the-art Cloud-based technology, Connect2Social provides public WiFi hotspot software with a login method that utilizes social media channels, including Facebook, Twitter and LinkedIn. Businesses then have access to valuable analytical data to launch more cost effective and relevant customer engagement and marketing strategies.

Companies and venues are also able to view their customers in real time, and engage with them instantly by email to promote their special offers, dining deals, spa services or special events.

By targeting guests in this personalized way, businesses are able to generate extra revenue, loyalty and repeat business.

“It's common practice for businesses to spend vast amounts of money on marketing to attract new customers, but often they take their existing customers for granted,” said Connect2Social's Chief Operating Officer, Darren Brodie.

“The great thing about Connect2Social is our ability to help businesses engage one-on-one with valued existing customers; after all it is six times cheaper to keep the customers we already have than to find new ones. It also helps business owners comply with data collection laws that cannot be achieved by issuing passwords or providing open access to WiFi users.”

Darren commented further: “Hotel managers acknowledge that guests often scribble out the registration form during check-in, and in most cases without an email address, or an incorrect one. Add to this the potential for data entry errors, and this means that typically, most hotel databases start with 30-50% inaccurate information.

“By capturing guests data during the WiFi login process, Connect2Social will eliminate these problems and provide accurate segmented data with a far deeper understanding of their guests' demographics,” he added.

Connect2social is a “plug-n-play” solution that is compatible with any WiFi infrastructure. Installation is very simple, with a full set-up taking as little as 30 minutes.

For more information, please visit www.connect2social.com or Facebook.com/connect2socialwifi.

Contact:

Darren Brodie - darren@connect2social.com

Chief Operating Officer

Connect2Social

101A Upper Cross Street

#11-16, People's Park Centre,

Singapore 058358